Interview  Spike Lee Talks About How He Changed New Era s Business Model Forever  Video    Complex

Spike Lee: I Convinced George Steinbrenner To Make The First Red Yankee Hat in 1996

(AllHipHop News) Jay Z may have made the Yankee hat more famous than a Yankee, but Spike Lee was the originator. During an interview with New Era CEO Chris Koch, Spike Lee explained how he got the late Yankee owner to change the Yankee hat color for the first time.

Spike Lee was apart of a panel with Koch, Frank 151 founder Stephen Malbon and Professor Elena Romero at the launch event for Lee’s installment of the New Era Heritage Series collection. During an interview with Complex, Lee explains how his desire to match his hat with his “red Yankee down jacket” in 1996 is what put the wheels in motion to create the first authorized Yankee hat not in the traditional navy blue color:

The World Series is in October and it gets cold so I wanted to have a hat. I called up New Era and they said ‘We don’t know if we can do that. You’d have to speak with Mr. Steinbrenner.’ Mr. George Steinbrenner. The late, great owner I called him up, Mr. Steinbrenner called up New Era and we got the Ok.

Spike Lee’s fashion influence did not start in 1996, as New Era collaborated with the young filmmaker on a special edition “X” hat for his 1992 film Malcolm X. According to Lee, the rare hat may return in 2017:

That was a special hat. So, maybe we’ll bring it back for the 25th anniversary for Malcolm X. 

Check out Spike Lee’s full interview with Complex News here.

  • worse decision steinbrenner ever made. red yankee fitteds are an eyesore.

    • southside4lyfe

      hell yeah especially when your a young black man walking down the street. People automatically think you either a Blood or just a thug period.

  • ZUBU

    Spike, that brotha for real….. Much respect for his body of work….

  • Poseidon

    ….. And the newly formed Bloods in New York at that time couldn’t of been happier. Thanks Spike.

    • Joe L. Garcia


  • MrNoName2K

    F*ck all the dumb sh*t, ima be in line when that Malcolm X hat drop..they need to push that sh*t

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  • meanygreene

    if he do that, then I am gonna bring the African pendant back, and I’m gonna rock both

  • Universe Sal

    Red Octobers

  • Guest

    The new WSHH is clean right there man , its cleean unlike this bitch

    • Keith N.

      LMAO. Changing the background color does a lot for people, I see.