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EXCLUSIVE: Wes Jackson Explains MTV's "Moral Obligation" To Invest In Black and Latino Culture + MORE (VIDEO)


(AllHipHop News) In business, you invest money in endeavors that you project will yield sustainable results. In the second part of our EXCLUSIVE interview with Brooklyn Bodega’s Wes Jackson and Juels Pierrot, the duo discusses the moral and business benefits of MTV investing in the Black and Latino culture, Dame Dash and Funkmaster Flex’s feud and more.

On July 1st, MTV’s parent company Viacom’s Music Group began its Director Diversity Program designed to enroll particularly women and ethnic minorities in shadowing programs where they’ll be mentored by directors in non-drama and episodic series. According to Wes Jackson, MTV investing in the Black and Latino culture is a moral and business imperative:

It’s like a moral obligation. There’s a sense of you’re coming into the community and there’s these young Black men and women. Or if you’re going to make a racial thing, these young latina women and young latino men, you should sort of give back to the community because you just earned a lot from it. From a business perspective, the way that you’re going to…it’s almost like they’re cutting down all the trees and not planting no new trees. Eventually, you’re just going to run out of resources so you should even reinvest in the community so you can  create. [Me and Juels] was talking about this today, you need new customers. You need to create new customers.

MTV appointed their first Chief Diversity Officer on October 28th, 2005 with the hire of former Chief Diversity Officer of Hudson Highland Group Billy Dexter. In the press release for Dexter’s appointment, MTV’s former Chairman and CEO Judy McGrath stated MTV is “completely committed to diversity and inclusion, because it’s the most creative and vibrant thing we can do for our future.”

Jackson connected his current gripe with Viacom and MTV to Emmis Communications benefiting in ad revenue off of Dame Dash and Funkmaster Flex’s recent back-and-forth:

Who was really the one going at Dame? It was Funkmaster Flex, a Black man. So,one Black man on one of the biggest platforms in the country, trying  to eviscerate another Black man. That’s exactly what Dame was talking about. It’s that we start chasing this check and next thing we know we ripping each other apart. Who’s sitting there earning them advertising dollars watching Flex and Dame go at each other. It’s Emmis [Communications].

Check out the SECOND part of AllHipHop’s EXCLUSIVE interview with Brooklyn Bodega’s Wes Jackson and Juels Pierrot below:

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  • Killuminati

    Typical…MTV appeals to all races, and shouldn’t be appealing to any particular race or culture.

  • Invest in white culture… we da best!!!!

    • ZUBU

      For certain ole’ omnipotent one, all hail king charlie kelly, and his queen whitey bulger……..
      You two make an awesome couple…… a couple of trolls………

      • I have hurt Zubu. i am sorry for that.

        But white people everywhere…… WE DA BEST!!!!

        Swag.. swag…. swag…. swag… swag.,….. swag….

        you got swagged on, u got swagged on so hard….

        hash brown selfie #

      • W.E.B. Du Bois

        you cowards only “flex” in hiding (always have) and on children (always have) Proof? – YOU, and the millions sharing child porn files right now

      • if u dont think theres millions of asian and black and latino pedos then you are delusional.

      • W.E.B. Du Bois

        America and the world’s population of pedofiles is 99.99% whites, from the lowest to the highest, no profession to top professions

      • thats exactly what a black pedo would say…… …………

      • W.E.B. Du Bois

        see? – the words yo shit head can ” think ” of is always Proof , but you fail everytime at distraction from yo self – the people that know you , me and white women expose yall weezil ass , daddys grandaddys, you – all you fuckin’ pedofiles

    • W.E.B. Du Bois

      the best at your woman hating you cuz they know bout yall

      • women hating doe? lmfao

      • W.E.B. Du Bois

        re-read dummy – your white women hate yo ass cuz they know yo ass

      • Then why do they always insist to suck on my balls? Thats love.

  • Markus

    What is diverse about MTV these days? Nick Cannon’s Wild Out? Not exactly the best representation of the culture in my opinion.

    • Clondyke Classic

      What about mtv jams? That’s all hiphop all day and night

      • Markus

        MTV jams is on a for two hours daily from 4am to 6 am . Then it becomes the Rob Dydrek Channel.

      • Clondyke Classic

        Mtv jams is a channel by itself what are you talkin about

      • Markus

        Guess I have to update my cable package. But the issue isn’t a separate channel. It’s being represented on the main station, not one of its subsidiaries.

      • Clondyke Classic

        Mtv is doing their part. The real issue should be what is BLACC ENTERTAINMENT TELEVISION doing for the culture. Being on mtv aint that important this nigga just complain’n cuz they didn’t say his name

      • Markus

        I see your point but they could do better.

  • Clondyke Classic

    This nigga argument is still garbage

  • Clondyke Classic

    Mtv has a whole channel dedicated to hiphop 24 hours a day and they show rappers from everywhere

  • Immortal

    You’re still whining about this? Get over it. If they won’t do it grab some balls and you do it. How much are you raking in vs giving back?

  • Clondyke Classic

    This the same shit I get mad with Kanye about. Stop beggin for a seat at these folks table

  • AlbertoRipRon

    They don’t have a moral obligation. Especially since black folks just let people crap on them while they crap on the next man because his kicks aren’t fresh. Black folks got a moral obligation to change the perspective and get respected, to build within. Will they do that? Hell no.

    • W.E.B. Du Bois

      your right ’bout err’ thang except the “hell no” and “get respected” we already respected big time, unlike yo mutt race as+ – your foriengn ass know nothing ’bout what we gonna do – the white’s reason fo hatin’ us is….RESPECT ! , we have only been 12% and they always been scared of what we can do – you mutt race types, they worry nothing about
      another thing I dis-agree wit – blacks helping other races in their battles that sho in the fu+k wouldn’t include them

      • AlbertoRipRon

        Ignorance continues to make the dumb, dumber. So you suspect because my name is Alberto, you think I’m of latino descent or a foreigner? How stupid of you kid.

        Blacks aren’t respected. Blacks get killed daily. Gets bamboozled daily. Always looking to buy products from companies that don’t give two shits about your black ass. The black community has not generated any wealth as a unit. They are nothing more than cash cows. Blacks aren’t organized, can’t work well with each other and constantly utter words that means nothing when you can’t follow through with action. Even Africans hate to be called black because the entire world knows how foolish black people can be. That’s not a diss, that’s a reality of the situation that needs to be corrected.

        But its been years and all we have is Al Sharptons and many like you who talk a good game for internet upvotes and still commit to the atrocities that has kept black people bound and chained for centuries.

        So stop being a broad about this and lets examine the real problem instead of trying to give some awe inspiring speech that means nothing in the real world.

      • W.E.B. Du Bois

        you nothing but a mutt race shit head existing yo inferior as+ in front’a a keyboard and pretending you know everybody – and your Dumb enuff to think one person believe you do – anyone is smart enuff to know there ain’t one person on earth that wanna know your 5th rate nobody as+

      • AlbertoRipRon

        So basically your first reply was the extent of your intelligence? You can’t muster up anything else? Now its about who knows me? I know you though. And one thing is for sure, you’re not a threat to them or me. You’re a sheep masquerading as a lion but you lack the wisdom to even be a king of your jungle. You sound like a maury/jerry springer guest with your reply.

        Smarten up bruh.

      • W.E.B. Du Bois

        see my proof? – all your shit head can do is say’n lying dumb sh+t about about people you don’t know

      • AlbertoRipRon

        You’re a waste of sperm bruh, damn.

      • W.E.B. Du Bois

        yo inferior race ass is a waste of my people’s rights the whites let your worthless ass enjoy

      • AlbertoRipRon

        Bruh for the third time for your illiterate dumb ass, I’m not latino descent.

        Bruh, you’re a non factor for our people. You don’t even know how to express yourself clearly without trying to sound like a retarded trinidad james video on crack.

        I’m bored though. You can have the last word…

      • W.E.B. Du Bois

        The Truth can Always have the last word – the ‘ words ‘ from yo worthless head only keep bein’ Proof

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