straight outta compton universal

Did Universal Whitewash ‘Straight Outta Compton’ Trailers For Mass Appeal?


It looks like Universal may have “whitewashed” some of it’s trailers of ‘Straight Outta Compton’ in an attempt to appeal to the masses. At a SxSW panel, Doug Neil, Universal’s executive vice president of digital marketing, revealed that different people watched different trailers of the movie on Facebook. According to the website Business Insider, Non-blacks and Non-hispanics saw trailers that did not mention anything about N.W.A., but instead watched cuts that only made mention of Dr. Dre and Ice Cube’s success in their careers.

However, a Spokesperson from Facebook spoke out against Neil’s admission and claim by saying,

“Several news outlets have stated that Facebook allows advertisers to target ads based on race. That is not accurate. Facebook does not have a capability for people to self-identify by race or ethnicity on the platform. As part of its advertising offering, brands can target ads on Facebook to people based on how they might respond to content. The affinity segments are created, in a privacy-safe way, using signals such as different languages, likes, and group membership on the platform.”

What effect do you think the different trailers had on the film’s success and Oscar snubs?

  • Sean Power

    well if they did it worked cause it was success, why cant we just be happy for the success and not try build up reason to hate

  • TRUTH SPEAKER

    How is that whitewashing? I bet most young folks of color nowadays don’t know who NWA is either. You know how many young people I’ve talked to(age 14-20) that don’t even know who Wu Tang is?

  • 129 Ded Piig Skiin Peckerwoods

    Please don’t call it “wash.” Whites are nothing but a STAIN on society. They have no culture or origin of their own, so they always want to claim other people’s history. The closest thing whites have to culture is mass murder, suicide, wars, pedophilia, and bestiality.

  • Well…. Dr. Dre and Ice Cube knew about it so…. The better question is, now that the general public knows it was done, will NWA give that money back? Nope! And an even bigger question is…. Did NWA sell out? Yep!

  • STEPH

    Who Gives A Fu-k the movie was a hit. Facebook is lying their asses off.

  • TruthTalk

    Lies! You can’t target by race on Facebook

  • Madamsjr01

    Nothing wrong with that tactic.. nothing wrong at all

  • Idiocracy

    A weak attempt to stir up some dead controversy? The oscars are over

  • Kiel HybridGlobal Freeman

    i kno i speak for alot of people when i say who gives a shit about this anymore!? noboby cares

  • Drake’s 3rd best Ghostwriter

    KILL WHITEY !!!!

  • Markus

    Everyone who went to see this movie knew what they were getting no matter what they did to the trailers. And whatever they claim to have done had no bearing on the success of the film. This was a hit. Case closed.

  • the movies was called straight outta compton
    not straight outta glendale
    locash
    even belair
    all the whitewashing in the world couldn’t hide that

  • Drake’s 3rd best Ghostwriter

    ClassicOne is almost as much of a race baiter as I am.

    • Anthony Mason

      You take pride in that. Good for you….

      • Drake’s 3rd best Ghostwriter

        It’s jokes. Lighten up my half african american friend.

      • Anthony Mason

        This fool just called me half African American….lmao!

  • RichFromBX

    so the assumption is that if your’re black or spanish you’ll know who NWA is straightaway and this is based on nothing but profiling, right?

    You’re black or you’re spanish so you must know about (insert any stereotype). Where’s the line?

    This is fairly minor relative to a lot of things but it’s just funny how we seem to be okay with profiling when the occasion seems “appropriate” – in fact, in this situation, they’re being called for not profiling and because of that it might have hurt the movie from being successful. smh…

  • YO..MOMMA..SPECIAL..FRIEND

    hey it happens all the time ..they wont even put black actors on posters in europe and asia

    • Lol who told you that ?

      • YO..MOMMA..SPECIAL..FRIEND

        i have seen instances where posters are altered overseas to make african actors not as prominent on the poster .they did it with starwars and another one it was a comedy their was a black couple on the poster in the US but in asia they were removed completely

      • Larry Sandwiches

        They did it with ’12 Years a Slave’ in Italy

    • John Gates

      That’s not true in Europe, it may very well be true in Asia though, as Asians and the Chinese in particular want to see mainly white people in their movies. That’s actually a big reason Hollywood has been so slow to adapt because the Chinese have been huge investors in Hollywood movies over the last 5-10 years and the Chinese simply don’t want to see blacks or any minorities on their movie screens.

      • YO..MOMMA..SPECIAL..FRIEND

        damn

  • hoeyuno

    Hahaha….Nobody went to that movie not knowing what it was about….

    …And when Forest Gump came out they ran trailers for it in black neighborhoods pitching Bubba as the main character..

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  • yomomma

    everything i saw on this movies was based on dr.dre and ice cube,no nwa love but smart business to get people to go watch and learn about nwa

    • Vinsanity

      Yup, felt like a VH1 movie.

  • D_Ably

    No matter how many conspiracies you uncover or think you know about this movie, one fact remains: The movie wasn’t that good.

    • John Gates

      Thank you! It was an above average movie, a good movie at best. It definitely did not deserve any Oscar noms.

  • How is this a problem? they targeted their audience and applied the correct marketing strategy. everyone does it. its what Marketing is….. no story here….

  • John Gates

    How is only discussing Dre and Cube, 2 black artists, whitewashing? Also how would those trailers have any effect on the Oscars? Straight clickbait right here.