The Roots Sport Sean Jean

The Roots are the latest hip-hop act to join Sean John’s “It’s Not Just A Label, It’s A Lifestyle,” advertising campaign. The ad is slated to run in King, Slam, The Source, Complex and other urban magazines. Other artists that are part of the advertising campaign are Combs himself, Common, Gangstarr, Nas and Fabolous. The… Read more »



O.J. Hip-Hop Reality Show?

A television network is plotting the release of a reality hip-hop show based on a series of concert appearances by O.J. ‘The Juice’ Simpson. A Fort Worth company, Urban Television Network, and production company Spiderboy have already complied 13 episodes based on The Juice’s hip-hop concert appearances in 2001-2002. “We’ve got everything done, the reality… Read more »



Nas To Be Honored At Detroit Summit

Nas will be honored with “The Heroes Award” by Detroit’s youngest Mayor, 32 year-old Kwame Kilpatrick, at the Hip-Hop Summit in Detroit this weekend (April 26). “It’s good. I want people to know that you can write these kinds of songs,” Nas told “[It’s good] to know that people know the value of a… Read more »



DMX Stars In ‘Werewolf’

Yonkers rapper DMX is delving further into movies as he has signed on to star as a werewolf in a suspense action flick, “Werewolf.” The movie, directed by Dario Piana, will chronicle the life and times of a blues player that is bent on destroying the world’s population of vampires. In the movie, the remaining… Read more »



Beats For Peace Tour Slated To Kick Off

The Beats For Peace Tour will kick off at S.O.B.’s in New York, May 8. The six city tour will feature Slum Village, Pharoahe Monch, Medusa, Anwar Superstar, The Jazz & Hip-Hop Orchestra, Supernatural and others. The goal of the tour, which is sponsored by the American Friends Service Committee (AFSC), is to encourage youth… Read more »



Fabolous Strikes Gold, Starts New Record Label

Fabolous’ sophomore release Street Dreams was recently certified gold, moving over 500,000 units in just six weeks. The album remains in the Top 20 on Billboard’s Top 200 Albums Chart. Fabolous recently teamed up with comedian Eddie Griffin for a Lipton Brisk radio advertisement which starts in May. Fabolous also endorses Reebok, Nextel, Sean John… Read more »



Hitman Sammy Sam Readies Major Label Debut

Hitman Sammy Sam recently lensed a video for "Step Daddy," the title of his first single and major label debut. The video for the single features comic actor John Witherspoon and was shot on location in Sammy Sam’s hometown of Atlanta, Georgia. Sammy Sam, who has been to prison five times and has stated that… Read more »



“American Dream Or American Knightmare?”

One of the most controversial figures in the music industry, Suge Knight plans to release his autobiography "American Dream or American Knightmare?" Knight plans to squash all rumors by detailing his relationship with Tupac Shakur in addition to the story of his life. "I wasn’t pumped to do a book, so many books out speaking… Read more »



Xzibit To Host Rhyme Night

Xzibit will host Rhyme Night, a monthly hip-hop talent showcase that hopes to act as a launching pad for new signed and unsigned hiphop talent from the West Coast. "Rhyme Night will quickly become the hottest ticket of the California hip-hop scene and will assuredly introduce some talented new faces to hip-hop’s global community," Xzibit… Read more »



South Central Receives Name Change

The most notorious section of Los Angeles, "South-Central," was renamed "South Los Angeles" last week to promote a change of attitude and perception L.A. City Council members voted unanimously to replace the term "South-Central Los Angeles" with "South Los Angeles" on all city signs and documents, a move that received mixed reviews throughout the city…. Read more »



Talib Kweli To Be Honored

Rapper Talib Kweli will be honored this weekend, under the masthead "Exploring Expressions of Social Responsibility" at the Brooklyn Children’s Museum on Saturday, April 26th from 1:00 to 2:00 PM. The presentation, which has been organized by the Museum Team in cooperation with the kids enrolled in the museum’s after-school program, will pay homage to… Read more »



New Company Tracks Rappers Brand Name Dropping

A 33-year-old man has started a company, American Brandstand, that counts and tracks all the brand name dropping done in songs that appear on hip-hop radio. After listening to songs by Jay-Z, 50 Cent and Lil’ Kim, Lucian James noticed a reoccurring theme: Mercedes Benz. So James, a brand strategist based in San Francisco, started… Read more »