MC Lyte And Grandmaster Flash Sign WIth Sirius Radio


Satellite Radio Inc., the digital satellite radio broadcaster,

today announced exclusive associations with internationally renowned

MC Lyte and Grandmaster Flash, each of whom will have an ongoing

presence on Sirius’ music and talk channels. Grandmaster Flash

currently serves as musical director for The Chris Rock Show,

and soon begins production on a feature film based on his own

life story. He also won The Source Pioneer Award for his contributions

to Hip-Hop culture.

“It’s ironic

to be using technology once again as a conduit to spread Hip-Hop

culture,” said Flash. “It was my love of technology, and specifically

electronic equipment, that got me into DJing over 20 years ago.

When I toured the Sirius studios and noticed the number of turntables

waiting to spin, I realized what Sirius Radio has to offer to

audiences nationwide. I knew then that I really wanted to be a

part of this.”

MC Lyte is

currently working on her newest album on Will Smith’s Overbrook/Interscope

label, and kicks off her European tour in early December in Frankfurt,

Germany. She will be featured in an upcoming, recurring role in

the WB Network’s “For Your Love.” “Sirius Satellite Radio is,

no doubt, the wave of the future. I’m very excited to play a part

in the making of radio history and look forward to creating new

and fresh ideas for the Sirius listening audience,” said Lyte.

“Hip-Hop and

rap music are the fastest growing musical genres in the US, and

Grandmaster Flash and MC Lyte are two of the categories’ most

respected, best known performers,” said Joe Capobianco, Sirius’

senior vice president for content. “These two talents further

our strategy of offering subscribers expert knowledge and unique

high-quality content that they cannot get anywhere else.” Sirius

recently announced the completion of its National Broadcast Studio

in New York City, one of the world’s most sophisticated digital

production and broadcasting facilities.

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