Shure Introduces New Needle For DJ’s

Shure has released the Whitelabel, the latest addition

to the Record Needlz family. The name refers to the pre-released or unauthorized

records that crate-diggers treasure.

The Whitelabel sonic signature features a solid

drop bass, flat mids, and accented highs. The ergonomic industrial design features

adjustable stylus overhang, reliable electrical contact, and improved stylus

visibility. Whitelabel also features the high skip resistance and low record

associated with Shure needles.

Whitelabel is not a direct replacement for the

M44-7 and according to company representatives, Whitelabel is optimized for

sound and convenience. Whitelabel provides exceptionally good skip resistance,

but may not meet the needs of extreme scratching and beat juggling.

"Heads will turn," says Greg Needlz,

Phonograph Product Manager. " Whitelabel combines 65 years of Shure audiophile

technology with innovative features that meet the needs of today’s DJs and turntables."

Shure Whitelabel Feature Specs:

Industrial, ergonomic, and plays to the cartridge’s

technological benefits of headshell mounted cartridges.

Forward-Mass Design: Center of gravity is displaced

closer to the cantilever for optimal performance. Forward-mass produces higher

trackability, lower tone-arm resonance, better skip resistance and requires

lower tracking forces.

Adjustable overhang (50mm – 54mm): Unique

to Shure products, adjustable overhang retains the forward and backward adjustment

of a standard-mount headshell, providing maximum flexible adjustment between

S-arm and straight-arm turntables.

Electrical Contact: Engineered for optimized

compatibility with most professional turntables, a rubber tension gasket and

rounded gold plated pins limit possible damage caused by over-tightening cartridge

to the tone-arm.

Stylus Visibility: DJs can see exactly where

they drop the needle.

The Shure Whitelabel phono cartridge, retailing

for ($175.00 MSRP), began shipping on November 12, 2002. For more information

regarding Shure, visit

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