Hip-Hop mogul Jermaine Dupri has become the co-owner
of his own liquor brand, 3 Vodka, joining the growing legion of rappers that are
expanding into the lucrative spirits business.
Dupri became interested in the 3 Vodka Distilling
Company after being amazed by its unique taste, as it is the only Vodka that
is distilled from soy.
"I got involve cause I started seeing how
much n*ggas in the club was watching what I used to drink," Dupri explained
to AllHipHop.com. "Then I started working out and stopped drinking and
was introduced to this as a no carbohydrate vodka that I could drink and not
get fat. I was like ‘oh sh*t my people need to know about this,’ so what better
way to be introduced them then through me? I got big plans for this."
Dupri said that he would apply the same business
techniques to 3 Vodka that he used to propel himself and his company, So So
Def to soaring heights in the music business.
"My passion for the brand is similar to
my approach with music: superiority, uniqueness and perfection must all be achieved,"
Dupri’s said his ownership of the liquor company
was the beginning of his plans to broaden his business activities outside of
the fickle music business.
In addition to the being the only vodka in the
world distilled from soy, the Chicago-based company is the first spirit to boast
zero carbohydrates and is even endorsed by the American Vegetarian Association.