Snoop Inks Sneaker Deal With Pony

Snoop Dogg has entered into a partnership with

sneaker company Pony and will release his own footwear line, "The One and

Only," described as a "a creative fusion of Snoop’s signature West

coast flavor and style with classic Pony design."

A nationwide marketing and advertising campaign

featuring Snoop Dogg is currently being produced to support the line, which

will hit stores in a limited run in early 2005.

"I wore Pony’s back in the day playing football

and always liked their style," Snoop said. "I’m excited to be a partner

in bringing the brand back and adding a little Snoop Dogg flavor, so get ready

for The One and Only!"

Killick Datta, the CEO of Pony International

labeled Snoop one of the "greatest entertainment successes of our time,"

and said that Pony was committed to bringing forth a quality shoe.

"Pony is committed to matching Snoop’s high

standards in everything we do under this incredible partnership and it is clear

by his

exclusive commitment to us that he has confidence in our ability to do so,"

Datta said. "Snoop Dogg’s versatility and commitment as an artist along

with his laid back persona has carved him a place in entertainment and now fashion


Snoop, who recently inked a deal with The Neptunes’

Star Trak imprint, said that his footwear would differ from the growing list

of rappers that are releasing their own brands.

"I have more flavor than the other artists.

Pony is old school and I’m an old soul."

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