Queen Of Denmark Takes On Missy Elliott In Logo Dispute

Missy Elliott’s

line of clothing Respect ME with sports giant adidas, hit a bump in the road –

courtesy of the Queen of Denmark.

Queen Margrethe II complained that Elliott’s logo, which

the superstar rapper/producer designed herself, infringed on the Royal monogram.

“Adidas has never intended to copy the crown or any other

symbols of the Royal family in Denmark or in any other country,” adidas

Corporate PR Manager Anne Putz told AllHipHop.com. “The adidas design

team worked directly with Missy Elliott on the logo which was created from the

fact, that Missy Elliott is known as the queen of hip-hop. That’s why the logo

ended up as a crown with the M.E. monogram resembling Missy Elliott underneath.”

Elliott and adidas announced the partnership and creation of

the Respect ME line in April of 2004, with hopes of tapping into Elliott’s

fan base and the women’s urban market.

The Queen is demanding the logo be changed on the clothing line,

which launched globally in November of 2004.

Reports stated that adidas withdrew the line in Denmark, due

to the threat of legal action from the Danish royal household.


partnership with the German sportswear giant, is the first with an entertainer

since adidas’ landmark deal with Run-DMC in 1986.

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