Paramount, 50 Cent Criticized Over ‘Get Rich’ Movie Advertisements

Paramount, MTV, Interscope

Records and 50 Cent are coming under fire by a coalition of Los Angeles community

leaders, activists and concerned parents over advertisements for 50 Cent’s

new movie, “Get Rich or Die Tryin’.”

Billboards, posters and other ads depict the best-selling rapper

brandishing two handguns as a promotion for the upcoming film, which is based

loosely around his rise from the streets of Queens, New York to the top of the

music industry.

The ads are also receiving major promotion on the internet,

as the campaign is being served through Google’s targeted affiliate advertising

program.

The boycott is being led by Project Islamic HOPE, The National

Action Network, Justice For Murdered Children, the local NAACP, Stop The Violence

Increase The Peace and Dr. Earl Ofari Hutchinson.

"Gun violence is one of the leading causes of death for

young black males in South Central Los Angeles and across urban America,”

Najee Ali of Project Islamic HOPE said in a statement. “It’s irresponsible

for Paramount Pictures to promote and market a movie that glorifies carrying

guns.”

According to recently released statistics, there were 379 homicides

in Los Angeles as of Oct. 8, 2005, down from the previous year. But according

to reports, guns were used in 71 percent of murders.

The group is demanding that the ads featuring the rapper brandishing

the weapons be immediately pulled from the marketplace.

“Guns are weapons of mass destruction that are used to

kill people,” Ali continued. “We demand that Paramount Pictures

remove these negative images of death and destruction, images that our young

children are influenced by.”

Representatives

for Paramount were not available at press time.

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