Hip-Hop, Fashion Collide In New York


worlds of Hip-Hop and fashion collided this week in New York during two annual

events presented by television network BET and New York radio station Hot 97.


night (Mar. 8), Hot 97 presented the fourth annual Full Frontal Fashion Show at

New York’s Manhattan Center that included performances from

rappers Rich Boy and Unk, reggae newcomer Collie Buddz, and R&B pop entertainers

Lloyd and Omarion.On-air

personality Angie Martinez hosted the fashion show as Rocawear, Sean John and

Baby Phat showcased Winter and Spring styles.Fans

were treated to surprise on-stage appearances from Juelz Santana and Bow Wow,

who was celebrating his 20th birthday.Celebrities

including Usher, Julito McCullum of The Wire, The Inc’s Irv Gotti, Hip-Hop legend

Kool Herc and others opted for a low-key presence in the crowded Hammerstein Ballroom.Dozens

of models walked the runway amongst the paparazzi, and performances highlighted

hits like Rich Boy’s "Throw Some D’s," Omarion’s "Ice Box,"

Lloyd’s "You," and Unk’s "Walk It Out.""This

is a lifestyle event we put together four years ago to bring some fashion and

Hip-Hop together," Ebro, Hot 97 Program Director,told AllHipHop.com. "[People]

get to see some ill fashions from the hottest Hip-Hop lines, we bring out the

hottest acts. It’s a cool chillout, it’s not a bunch of beef. When we promote

a show, it’salways thorough."On

Wednesday (Mar. 7), R&B singers Chris Brown and Ciara hosted BET’s Rip The

Runway Fashion show at the same venue. Celebrities

like Mims, Angela and Vanessa Simmons, Paul Wall, Brooke Hogan, Deelishis, Musiq

Soulchild, Lloyd, model Melyssa Ford were on hand during Rip The Runway, which

united various celebrities with the world’s top designers to showcase new

fashions. Brand

Jordan’s fashion line accentuated models’ curves as Rich Boy and Polow The

Don performed “Throw Some D’s” to the backdrop of Jordan imagery.Other

fashion lines featured were Nelly’s Apple Bottoms, 50 Cent’s G-Unit

Clothing, The Steve Harvey Collection, plus-size line Monif C, LRG, a line designed

by Project Runway’s Mychael Knight, The Andesew and Amaya Swimwears. The

evening featured performances by Mims, Chris Brown and others. Bet’s Rip The Runway

Fashion will air on March 14 at 10/9c on BET.

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