Consequence Talks Album Sales, Offers Fans Special Deal

Following the Mar.

6 release of his solo debut Don’t Quit Your Day Job, G.O.O.D. Music recording

artist Consequence is issuing a challenge to those doubting the quality of his

album: he is offering to issue a refund to anyone who doesn’t find a song they

like. Consequence

said those wishing to claim the refund can contact him via his MySpace page at

www.myspace.com/constothequence

for additional details. Don’t

Quit Your Day Job debuted at #1 on Billboard’s New Artist chart, but

the album only sold 7,490 units its first week in stores. "It

ain’t really about being cocky or confident,” Consequence told AllHipHop.com.

“It’s just that I believe. I grew up off Hip-Hop, so I know what I put out.

I wouldn’t even make a statement like that if I didn’t really believe in my heart,

that this album wasn’t contrary to the statement ‘Hip-Hop is Dead,’ given my legacy

of where I come from."Consequence

admitted that he may face an obstacle with a younger generation of Hip-Hop fans,

who may not be familiar with his body of work, which started with appearances

on A Tribe Called Quest’s 1996 release Beats, Rhymes & Life. “The

kind Hip-Hop that I do now is the rarity,” Consequence said. "This project

and the music that’s on there and the type of Hip-Hop that it represents, means

this much to me. Because if I let this die, then essentially, everything that

I grew up on is dead, that’s what you’re trying to tell me. And I don’t believe

that.”In

addition to the widespread press surrounding his first week sales, Consequence

believes that potential fans may be dismayed from purchasing the album because

of it’s low-profile arrival. He

attributes the lack of a large scale marketing campaign to his decision to release

this project through Red Distribution, a Sony-BMG owned independent record distributor.

“I

put the record out through the vehicle of Red because I was hoping that with all

the things that I had done, I could come out 10,000 the first week,” Consequence

said. “I came close. I didn’t know when I was gonna have the option to utilize

the promotional engine of Sony. And that’s why I chose to go this route, because

I felt it was that important to get the music out, to get the message out. A lot

of people wouldn’t even have gambled with their reputation like that.”Up

next for Consequence is the release of Don’t Quit Your Day Job’s second

single, “Don’t Forget ‘Em,” which was produced by Kanye West. Consequence

is also planning the 20-day "Job Experienced Tour" in support of the

album.

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