Three time Grammy-winning artist Nelly has confirmed completion of a deal that will make him an owner of ZizZazz, an energy drink mix company that has quickly become one of the fastest growing in the nation.
ZizZazz debuted last spring and made an immediate impact due to coming in four different flavors served from portable single serving sticks.
The convenience of this packaging allowed the fledgling organization to steal valuable market share from competitors.
The companys decision to add Nelly is part of a forthcoming national campaign to further expand the brand in new markets.
For Nelly, it gives the St. Louis star another avenue to diversify his business portfolio and promote his upcoming album, Brass Knuckles.
Im excited to partner with ZizZazz, the drink mix helps my energy stay high during rehearsals and performances as I gear up for the release of Brass Knuckles, Nelly explained to AllHipHop.com. I didnt want to just endorse it; I wanted to be part of the growth of the company. ZizZazz is a product that definitely fits my lifestyle. I can throw a few in my bag, grab a bottle of water and Im set.
Since Nelly is the first big name attached to the product, ZizZazz hopes its rapid growth will continue to soar from the endorsement.
As an owner, Nellys responsibilities will be television commercials, radio advertising, and spokesman duties at media appearances.
The rapper is also co-owner of the Pimp Juice energy drink brand, which is sold in the United States and in various countries throughout Europe.
Nellys fifth album Brass Knuckles is due on September 16 and features appearances from Chuck D, Fergie, LL Cool J, Snoop Dogg, Ciara, and Usher.
Producer Jermaine Dupri has hinted strongly of a possible collaboration with rock legend Bruce Springsteen.
Additional confirmed producers for Brass Knuckles include Pharrell, Babyface, Polow da Don, and Akon.