FIRST LOOK: Rocawear Introduces Singer Alexis Jordan

Rocawear shot their Fall 2010 lookbook today with Star Roc/Roc Nation’s new teenage sensation, Alexis Jordan. The fresh-faced young artist follows a strong tradition of artists with Jay-Z‘s seal of approval who star in his clothing brand’s promotions, including Memphis Bleek to Tru Life to Jay himself. Eighteen-year-old Alexis, whose stunning looks can be attributed to her rich cultural background (a mix of Puerto Rican, African-American, Native American and European), was discovered after her knockout performance of Whitney Houston‘s “I Have Nothing” on the Simon Cowell–helmed TV show America’s Got Talent. The appearance, plus her phenomenal YouTube presence, landed Alexis a meeting with award-winning writing/production team Stargate, who were at the time setting up their joint venture with Roc Nation. Stargate in turn introduced Alexis to Jay-Z, who instantly gave his personal blessing to the project. “I want to be really positive, no cussing, none of that,” Alexis says of her music. “I’m a young artist and I want to be a role model. A lot of songs [on her upcoming debut album] are upbeat and some are ballads. There’s a little bit of that country vibe in it, and a little bit of that reggae vibe. My album has everything.” Alexis Jordan’s self-titled debut album is set to drop this year; in the meantime, check out her impromptu version of her new song “Happiness.”Special thanks to Aleesha Smalls and Amir Eldar from Rocawear/!

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