Pharrell Signs With Addidas, Reveals First Collaboration (VIDEO)

(AllHipHop News) Pharrell is back in the fashion game with his recent collaboration with Addidas. Today (March 27th), Pharrell and Addidas announced their partnership and Pharrell released a short teaser video with what appears to be their first collaboration.

This announcement comes less than a month after Pharrell announced he will be designing for Uniqlo. The collection of sneakers will also use Pharrell’s Bionic Yarn, which turns plastic waste into yarn and fabric. Pharrell spoke on the collaboration in a press release:

Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn

Pharrell appeared on the red carpet of this year’s Academy Awards last month with a pair of custom Addidas sneakers. Those same sneakers appear in a teaser video Pharrell released on YouTube to announce his partnership with Addias.

Check out the first look at Pharrell’s first collaboration with Addidas below:


Related Stories