(AllHipHop News) Pharrell’s new book Inspiration will be released in stores at some point in time, but the multitalented musician has decided to distribute the book early in a creative fashion. Today (April 24th), Pharrell has teamed up with Tipp-Ex to release the first Social Book which consists of fans filling in blanks of Pharrell’s new book in real time.
The idea behind the campaign is that Pharrell’s new book is available online, however most of the words have been blanked out. Fans can sign up on Facebook and/or Youtube to fill in the blanks and discover the missing words. Fans will gain points for each word discovered and will credited. Fans are also prompted with special games to guess letters if they need help.
It is available in English, French, Spanish, German and Italian. Proceeds from the book will go to Pharrell’s charity foundation From One Hand To The Other.
Check out Pharrell’s new book Inspiration and the Tipp-Ex campaign, click here.