Wale has been called on by the Washington Wizards, but he won’t be suiting up. The MMG spitter has been named the creative liaison for his hometown NBA team. It was announced yesterday (Oct. 29) that he would be partnering with the team for the 2014-2015 season to collaborate for numerous projects and initiatives.
“I’m excited to start building as the creative liaison for the Washington Wizards,” Wale said in a statement. “As a D.C. native and lifelong Wizards fan, this is truly an exciting and organic relationship for me. We’ve got some exciting projects up our sleeve that will roll out throughout the season so be on the lookout.”
As apart of his duties, Wale will be performing at the team’s opening game on Saturday (Nov.1) against the Milwaukee Bucks. Not only will hiss songs “Ambition” and “The Work” be featured in the opening video for the season, but Wale will also help design team merchandise and assist with social media promotions and content for Monumental Network. He’ll be partnering up with the team for a charity project as well.
Monumental Sports & Entertainment senior vice president, chief marketing officer Joe Dupriest says that the franchise is excited to be working with Wale.
“His creativity and vision will help enhance our in-game experience, and his commitment to the Washington, D.C., community is a perfect blend with our charitable pillars. This is truly a win-win relationship.”
The Wizards vs. Bucks game will air at 7:00 pm. Tune in to catch his performance!