Kendrick Lamar Partners With Reebok; Recites "I Am" In Promo Video

(AllHipHop News) TDE emcee Kendrick Lamar connected with Reebok to produce a new video featuring the California representative rapping a verse titled “I Am.” The visuals were directed by Anthony Mandler and filmed in K. Dot’s hometown of Compton.

[ALSO READ: Kendrick Lamar’s ‘m.A.A.d’ Film To Be Shown Only At A LA Museum In 2015]

“I identify with originality and with a brand that identifies with culture in the community, and with my memories of wearing them in middle school, it proves just that,” said Kendrick about his appreciation for the Reebok brand.

[ALSO READ: Kendrick Lamar Explains Name Change + Talks Being Inspired By Malcolm X]

Watch Reebok’s “Kendrick Lamar – I am” below.

Related Stories