Spotify might be offering visuals to go along with the music. Wall Street Journal reports that the streaming service has been calling on digital producers connected with YouTube to foster partnerships.
Instead of being like Netflix or Vimeo, Spotify wants to acquire existing video from multi-channel networks, which work with platforms like YouTube and help with audience development, funding and more. Spotify reportedly wants to create their own original video series as well.
The announcement about offering video may happen at their May 20th press conference in New York City.