FRESH HEAT: J-Jon – “Viral Bars” [dir. @RickstarrLife]

Every once in a while there is a video that comes along that is a pure gem. You might notice that we put the director in the title, which we don’t always do, but this guy had to be up for honorable mention. This video is incredibly animated and created by director @RickstarrLife who clearly put in an immense amount of time and effort to put together an amazing piece of work. Not to mention J-Jon seamlessly transitions through his lyrics that are cohesive with punchline after punchline. Literally bringing to life J-Jon’s rhymes, this video takes into account every punchline and adlib to make for one hell of a ride. You really never know what’s coming next in this video. This is a must see.