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Editor’s Note: Where would Christopher Wallace aka The Notorious B.I.G. be if he were still alive? There are an endless number of scenarios. This is one. In this alternate reality, Chuck “Jigsaw” Creekmur, AllHipHop’s co-founder, examines what life Biggie would lead had he survived March 9, 1997.
He remembers the bullets whizzing through the air. He still can hear the horrific scream of the rounds piercing the Suburban that carried him and his friends D-Roc, Lil Cease, and G-Money. The smell of panic, burning rubber, death, and fear make for a pungent scent one never forgets.
Today is March 9th. The day he was supposed to die.
He thanks God every morning that he wakes up – that he was spared on that day in 1997. Today, he looks up, almost tearfully. Then, he rolls over and gazes into a colossal mirror, as he does every morning these days. Soon, he glances over his shoulder and sees Faith, his doting wife. Somehow, through all the rotten beef, fights, and other women – especially Charli Baltimore – she stayed with him.
Gingerly, he wipes the cold from his eyes, as he once rapped about in “Warning”. Only difference is, he still sees clearly now.
Checking his mobile, he sees hundreds of e-mails and text messages. Some are people reminding him incessantly that today is the anniversary of the attempt on his life. Others, the ones he reads, are from Cease, D-Roc, and even Sean “P. Diddy” Combs, the head of Bad Boy Records. Ever since Biggie decided to leave the label that got him his start, his relationship with Diddy had been on rocky ground. He knows he did the right thing to step away from the music game as a performer and segue into being a true entrepreneur. But, his relationship with his former boss has transitioned into a better place, as he has seriously considered a comeback album. He’s thinking about calling it “Ready To Live”. He likes the way it represents a cycle, but also growth.
Well, when nary one of those bullets hit him after the VIBE Magazine party in Los Angeles; he knew for certain he was never truly ready to die, classic first album be damned. Actually his life – past, present, and future flashed before his eyes in an instant. It was a miracle that the gunman fired that rare German 9mm blue-steel pistol four times, missing Biggie with each one. In fact, the assassin is still out there, something he ponders about but really doesn’t allow to dominate his thoughts. He’s stronger than ever, but more importantly, at peace.
So he continues March 9th like most other days, right after he and Faith get “CJ” off to private school. Later in the morning, he ensures that Lil Cease and Lil Kim are getting their just rotation on MTV, BET, and urban radio. The Internet already has them daily on the blogs and popular urban sites like AllHipHop.com. They haven’t been embraced the way he was, but they have seen prolonged success under his guidance. However, Biggie’s most excited about partnering with his Brooklyn cohort Shawn “Jay-Z” Carter in a joint venture of unprecedented impact. He knew the time was right after Jay parted ways with then-partners Dame Dash and Kareem “Biggs” Burk. He places a call.
“What’s up Jay?” says in his nasally voice. “How’s the album coming along? Yeah? I know it’s going to kill the game. You got the crown now, but I’m thinking about doing it again. Yeah, Puff and I are talking. If the paperwork is right, watch out.” He disconnects.
“I’m still the illest,” he whispers gently inside in his head. “Take your Throne back.”
He’s got the sprawling Jersey mansion with all of the opulence a man could ever want and the legacy to match. But, Biggie’s proud of himself for more philanthropic reasons since March 9, 1997, the day he was to die. He restarted Hip-Hop shows in Brooklyn’s Prospect Park. He brought back the Queens/Brooklyn Day. He even established the Brooklyn Music Academy, where he develops and often signs young, talented artists. T’yanna, his lovely daughter, attends Penn State University with honors. CJ, his namesake, is a mini version of himself – only brighter. He often reflects on what could have been. Somehow, he’s living out the future that once flashed before his eyes, as bullets sought to steal him from the earth.
As the day closes, Faith is in his arms. The mansion is quiet, save the hum of the ventilation system.
Inevitably, he thinks about Tupac Shakur. His California counterpart’s death continues to weigh on him heavily. He can’t help but think he and his dear friend were pawns in somebody’s chess game. But he doesn’t empower conspiracy theories too much. He mostly reflects that yet another young, Black man of tremendous potential died far too early. Then there’s his potential. He’s still here. Surely, he’s far more successful financially today than he would have been under Bad Boy.
He sits contently, thinking how his albums, Ready To Die and Life After Death, set a barometer that most artists would kill to attain. But, deep within, he knows that he has one more thing to do.
Quietly, with Faith still in his clutches, he starts to string words together. Words become verses and concepts.
The time has come to take back the Throne.
—
Is Diddy really that bad? Rumors are running wild that former Bad Boy rapper Craig Mack, of “Flava In Ya Ear” fame, has joined a religious cult! The cult is based in South Carolina and is reportedly run by Brother R.G. Stair, an 82-year old preacher who is also allegedly a rapist and convicted sex offender.
MediaTakeout.com has released audio of a man they claim to be Craig Mack speaking with the cult leader about changing his life. Check out the audio below:
Craig Mack’s family is “very upset” by his decision to join the cult.
If this is true, Craig Mack would be the fourth former Bad Boy artist that has turned to religion following their rap career alongside Diddy. That’s all very weird! What is Diddy doing to these guys to make them delve so deep into religion?
As we saw earlier this week, Shyne has become an Orthodox Hasidic Jew. Loon is a devout Muslim, and Mase is a Christian pastor.
Do you think Diddy has anything to do with his artists taking the religious route post rap?
(AllHipHop News) A highly anticipated concert featuring Slaughterhouse, Machine Gun Kelly, 2 Chainz and others at SXSW has been switched to a larger venue, due to the overwhelming response.
S.O.B.’s will celebrate their 30th anniversary at SXSW, with an all-star concert headlined by rap super group Slaughterhouse, MGK, Nikki Jean, CJ Hilton, Elle Varner, Maya Azuceña, Travis Porter and others.
S.O.B.’s 30th anniversary concert will now take place at The Belmont, which is twice the size of the original venue’s capacity.
Additionally, new clothing company Dallas Lives has jumped on board as the event’s exclusive sponsor.
Dallas Lives is an emerging streetwear brand founded by entrepreneur Cody Bustamante, to honor his fallen brother Dallas.
The clothing line represents the ideals, lifestyle and culture that two brothers shared.
S.O.B.’s 30th anniversary concert will take place on March 14 at The Belmont, which is located at 305 W. 6th St. in Austin Texas.
Anyone can attend S.O.B.’s concert with official SXSW badges, on a first come, first served basis.
Select media will be given access to talent for interviews.
Tune in to AllHipHop.com for pre-show content and post-show coverage.
From our friends at Vibe.com
The reigning Queen of Hip-Pop (pun intended) is almost done with her sophomore album, Pink Friday: Roman Reloaded. The album, which is set for an April 3 release date, will feature production by Hit-Boy, Rico Beats, and longtime collaborator, Andrew “Pop” Wansel.
“There’s more surprises this time,” said producer Andrew “Pop” Wansel (“Your Love”). “I think she’s proven, like, ‘Yo, I can rap. I’m probably the best girl to really do this s### ever.’ Now she’s more comfortable and she’s having a little more fun.”
Nicki recently tweeted her fans her feelings about the album:
“I am ABSOLUTELY in LOVE w/this f@%#ing ALBUM!!!!!!! Like!!! AbsoFCNGlutely in LOVE barbz!!!!!!!!!!!!”
Coming off a controversial Grammy appearance, where she captured no trophies but stole the show, Minaj’s single, “Starships,” is currently #10 on the Billboard Hot 100.
For the full scoop on Nicki Minaj and Roman Reloaded, click HERE.
(AllHipHop News) Hip-Hop legend LL Cool J has been confirmed as a headliner of the 2012 Soul Beach Music Festival, which will feature a number of R&B and Jazz artists in Aruba. R. Kelly, Melanie Fiona and Ledisi will perform on the Nikki Beach Amphitheater main stage during the Soul Beach Music Festival, which takes place from May 23 – 28, during Memorial Day weekend in Aruba. The 2012 Soul Beach Music Festival is being sponsored in part by Aruba’s Tourism Authority. “Aruba welcomes all the fans of the Soul Beach Music Festival for another celebration of spectacular performances and a chic island ambiance under the starry skies and on Aruba’s famous beaches,” said Otmar Oduber, Minister of Tourism, Transportation and Labor. For more information visit http://www.soulbeach.net or http://www.aruba.com
Rapper Pitbull will take center stage during Billboard’s 23rd annual Latin Music Conference. The rapper will take part in a Q&A session and in-depth conversation with Billboard executive director of Latin content program, Leila Cobo. The Q&A session will cover different aspects of Pitbull’s career, as well as his entrepreneurial endeavors. The 23rd Annual Billboard Latin Music Conference is taking place from April 23 – 26 at the JW Marriott Marquis in Miami, Florida. For more information visit www.BillboardLatinconference.com.
Organizers of the Brooklyn Hip-Hop Festival have announced this year’s dates. Brooklyn Bodega, producers of the eighth annual event, have announced the 2012 festival will take place from July 8-14. This year the main events will take place at Pier 3 on the Brooklyn waterfront, according to organizers. “Each year our goal is to make The Brooklyn Hip-Hop Festival better than the last,” said Wes Jackson, Executive Director, The Brooklyn Hip-Hop Festival. “After an amazing week of programming last July, we’re working diligently to make this year’s Festival an even better experience for our Bodega Family. Not only will we be increasing capacity for our Performance Day presentation, which means even more fans will enjoy Hip-Hop under the Brooklyn Sun. We’ll be working with new partners to present lead-up events in April, May and June to give fans more access to affordable Hip-Hop events this Summer.” Over 20,000 people attended last year’s festival.
As Atlanta’s Future plans for the release of Pluto, his debut album on Epic Records, many Hip-Hop fans are just getting accustomed to the alien-like voice heard on tracks like “Tony Montana,” released last year, and more recently “Magic” featuring T.I.
While some detractors may regard his presence in the rap game as an auto-tuned flash in the pan, Future made it clear in this interview, that he is making unworldly music to last.
He’s making “Pluto music.”
Future’s musical roots date back several years, when he was part of studio sessions with the production crew, Dungeon Family.
He developed an ear for music by sitting in on sessions with Ludacris and observing the creation of other projects, produced by his cousin Rico Wade.
Now, three years after his first appearance on mixtapes, Future has acquired landed features from Hip-Hop heavyweights like T.I., Drake, Ludacris, Snoop Dogg, and singer R Kelly.
With hits on the radio and TV, and while his debut effort is set to release on April 17, Future offers fans his project, Astronaut Status, the mixtape prelude to Pluto.
But, as we know, rap is never just about the music. It became deeper than rap when controversy surrounded Future regarding Drake’s no-show in the “Tony Montana,” video. At the time, Future regarded the move as “a slap in the face.” Then, shockingly and shortly thereafter, Future reportedly denied a Lil’ Wayne verse on the remix to his infectious breakthrough track. Now, after having time to reflect on the situation, Future took AllHipHop.com to Pluto and back to give us the answers to the questions we had about his relationship with the Young Money camp and his plans going forward with the release of his debut project.
AllHipHop.com: What’s good, man?
Future: Man, I’m good. We on this promo tour man, on the tour bus. I just did the interview with 101.7 FM in Delaware. We on our way to Philly on the tour bus.
AllHipHop.com: So, it’s been a big year, really past two years, for your career. Talk to me about this path to the top, where your songs are all over radio and on MTV Jams and BET, and you’re one of the biggest artists buzzing in Atlanta. How did this happen for you?
Future: It happened just being over a period of time, just being like being a part of the Dungeon Family. On the producer side and being around some great writers, like Marquez who wrote “Waterfalls” [by TLC]. And being able to be up under my cousin Rico Wade and watch him work, as he works with other artists and showing how they create in the building process of putting the beat together. Being around him for a second and being around my cousin Rico Wade and working on the albums with him such as Ludacris’, being a part of that and getting a chance to see him write and seeing the artist take some of his work. Showing you that your work is not in vain, you know what I’m saying? That you are going in the right direction. And to get it from a major artist when you are an independent artist and just writing it, and then an artist comes and gets your song, it just shows you that you can be a part of this game.
But as an artist, it didn’t happen for me ’til like three years ago when I was working with my brother Rocko on his mixtapes. I used to always be a part of his career, but at the time when he dropped Wild Life the mixtape and I had two songs on there, I just looked at it like it was an opportunity, or a window, to gain. And at that time, I dropped a mixtape, within two months of Wild Life dropping. I needed to feed off the energy of his mixtape, and I took it from there. I started dropping mixtapes every 2-3 months and made sure I put out a song once a month and for two years straight. I just kept sticking with that formula.
AllHipHop.com: Nice, that’s dope, man. So we recently did an interview with Rocko, and he said you have an uncanny ability to pick beats and knock out verses and features. Can you talk to me about your relationship with Rocko? What impact does he have on your music?
Future: Nah, he’s not involved with my music. Not nothing personal, we like brothers first before anything, but the way I create music and how I create music is by myself, and he’s not usually there. He usually don’t come to my studio sessions. But at the end of the day, we brothers, so it’s bigger than music. But just to have the ability to share my music from him is a win-win situation, knowing that he’s an artist, and he’s in the music industry, and he went through it before I went through it. I get a chance to learn from him before I make a mistake. I get a chance to correct it without even making a mistake, so he gives me good advice on how to go down some of the rocky roads that he went down, you know what I mean? But musically, I just get creative and go in the studio by myself and create.
AllHipHop.com: Clearly, the fans are liking your music this year and XXL voted you on their Freshmen 2012 list, but some Hip-Hop fans are still getting used to you. What is your lane in Hip-Hop?
Future: You can expect an honest perspective when you hear Future. You can think its all about “Magic”, or “Tony Montana”, or “Watch This”, but you have to hear all my mixtapes. You have to put everything all up in one pot, and then that’s what you get from me. It’s a combo, it’s a bunch of flavors in the pot, and that’s what makes me. You couldn’t understand that by listening to one or two or three songs from me. You have to listen to a variety of mixtapes and understand what I‘m trying to bring to the table, and to understand that, that’s the point that I’m making. So if you haven’t listened to me, go ahead and go get all the mixtapes at LiveMixtapes.com and make sure you go get every mixtape so when Pluto drops, don’t feel like ‘I’m left out.’ When Pluto drops, you gonna be caught off guard.
AllHipHop.com: Yeah, it’s true that if you listened to Hip-Hop music over the last year, you are familiar with Future or at least the “Tony Montana” track. You might have been under a rock if you didn’t hear that track. Every single time I turned on the radio at the end of last year, I heard that song.
Future: If you still sleeping right now, you probably brain dead.
AllHipHop.com: [laughter] Ok, so, lyrically you seem to ride the tracks out with the effect on your voice like on the “Tony Montana” track. Critics over the years have detracted from the auto-tune’s use. What’s your feeling on the effect? How do you go about writing your verse?
Future: A lot of people don’t understand that’s how I talk sometimes, and it’s just my regular voice. Sometimes it’s that effect gives it that little bit extra meaning, and it adds the spice on the words. Sometimes when you trying to get in the lyrics and you’re trying to come across and you are trying to make your point, you might need that extra spice on it, just so it comes across to the people. You wonder why when I do my shows and people are singing my words, word for word.
It’s because different songs call for different things, and you express yourself in different ways on different days. You wake up feeling different from yesterday and some days are good and some days are bad, but when you are doing your music, you want to capture that moment you feeling. If you are feeling down, you want to make sure you go in the booth and capture the feelings that you are feeling on that day. Whatever that effect you use for your voice, it’s only expressing the feeling that you probably be feeling that you really can’t get out. And the only way you can get it out is putting that effect on it to give it that real creativity, but at the same time it’s still authentic, so whatever you are saying and you aren’t taking away from your words. You just added that creativity to it.
When you see a picture certain types of ways, it’s like when you paint a picture, and you paint it with black and white. But sometimes you want to add color to it, and so you put a red to it, a green, you add color, so that’s when you add effects. Sometimes to add adlibs, sometimes you don’t. It’s needed for that black and white picture when you want to get more in-depth. Certain pictures,, I don’t add color and other ones, I do add color to give it that color to brighten it up.
AllHipHop.com: Now with that, Drake didn’t make an appearance to the video shoot for the “Tony Montana”, record and you voiced your opinion on that, saying it was “a slap in the face” that Drake publicly commented on the issue saying, “I’ve got no issues with [Future]. I’m happy I got on the song.” What is your stance on the issue now that time has gone by?
Future: Man, I look at the Drake situation as another situation that I learned. It was a learning experience just for me far as just knowing every time you are an artist and me being an artist, at the height of your career, some of the decisions you are making are not 100 percent you. You got a whole team that channels some of the decisions that you are making, and me and Drake before that incident or when he didn’t show up to the video, our personal relationship was always great. It was when you got the labels that have people who they pick that can’t close deals and that get you to step in between like, “Hey since you got a personal relationship, see what going on and make it happen.”
So that’s what I’m learning now, sometimes you can let your personal relationships get into your business. If it’s all business, then keep it all business. Our personal relationship, I could never let it come between what the label has going on, because you never know the situation. It’s politics, and they’ve been in it before us. All the labelmates and managers and different people that he has around him, they’ve been in the game for years and years, like 20 years and so the relationship that they have, you might not know what you getting into. So certain things when you do this, you got to let your personal relationships stick with your personal relationships. Business – you have to let the lawyers and management handle that.
But yeah, like I said, me and Drake, we good, we A1. Like with everything, we learned how to make the personal stuff be personal, and like the business, we let the lawyers and the management figure it out. We gonna move on from it, and we understand that we can’t let a mistake stop us from making history together and what we got to do to make the air clear and make money together and go on tours together. And I can’t let that stop me or my personal life.
For the better of my future, it’s about not burning bridges, ’cause I’ve been in the industry for two years, and I want to have a long lasting career for 10 years. And you don’t want to start off by getting into it with an artist for not even a issue out my hands or his, and it wasn’t his call or my call, and it was out of both of our hands. We don’t want that to stop our business that we want to do down the line. So certain things like that, you just brush them off and learn from your mistakes and learn how to handle it. And the next time it approaches itself, I know how to handle it keeping it straight business. I know to keep it with the lawyers, and let management handle it. Personally, we just gonna keep it personal. If we talking and we good, then that’s the only understanding that we need.
AllHipHop.com: That’s a real professional way to handle things, man.
Future: Yeah, because professionally, that’s the best way to handle it, to have a long-standing career. When we walk around with everybody and when people respect you, it’s like, money, power, and respect. At the end of the day, like a lot of artists today let their egos get in the way of them making more money than they could make with each other, and they not making more music and great music, giving the people what they haven’t really seen. They always see egos getting in the middle, and then people never want to get in pictures together and never see each other, never get on a record again, never speak on each other again. And it’s always confusion or turmoil with another artist. But at the same time, we trying clean it up and just show that we trying to make good music.
AllHipHop.com: What about Wayne? You have said you were a big fan of his music. Have you spoken with Wayne, and is there any possibility of new songs between the two of you?
Future: When I seen Wayne, like Wayne ready. He was like, whenever I send stuff, he gon’ get on it. I talked to him, and he was at my studio, because he was working out of my studio one time when he was in Atlanta, and he came to my studio. He was working and he was in the back, and I didn’t even go to the back in his zone because I know as an artist, when you’re in your zone, you are in your zone. I got a chance to see him when we was walking in the hallway. He was just like, “Whatever, just send it to me. I got you bro.” I understand Wayne, his words is everything to him, so if I send it to him, I know he gonna knock it out soon as I send it to him. But it’s about getting the right records. I don’t want to use my favor on something just to be using it, ’cause I can get him on it. I want to make sure it’s something special for the fans and for the people.
AllHipHop.com: Ok, enough about the rumors and all those questions. Tell me the truth about this Pluto album and what fans can expect. What you been working on, man?
Future: Pluto, I been really building Pluto up for like damn near two, probably three years. I’ve been building it up and just showing that I just want to set the trend to show them that Pluto is bigger than life. Pluto is bigger than life, Pluto is bigger than “Magic” and “Tony Montana”. Pluto is music with no color; it has no boundaries, it doesn’t have no limits. That’s why I say it’s beyond boundaries, it’s beyond music and beyond anything you done heard from an Atlanta rapper. You not gonna be able to put “rapper” before my name after you hear Pluto. You just gonna respect me as Future.
It’s bigger than, “you are a Hip-Hop artist,” or, “you are a rapper.” It’s like I make great music, and I make music that I know rappers haven’t even made before. I’m being creative. That’s why I say, Pluto – they gonna give it a name and I guess the name is gonna be Pluto for the music that you make. If you make good kinds of music, it’s called “Pluto music.” It’s music that separates from me from any other category than you can say you can put it in. It’s like I’m into astronomy; that’s what Pluto is. Pluto isn’t even a planet anymore, so the music that I’m making is not even around. Only time that music comes around is when I do it.
AllHipHop.com: People talk about outer space and stuff like that, but that’s a new take on the concept. It’s def different. That’s kind of refreshing.
Future: Outer space for me is so catchy and kids love it, but for me outer space and Pluto is different, because if you think about it, it takes like four or five thousands of years to get to Pluto, and it took years to make Pluto. It took years to make this. It goes hand-in-hand with the concept that I’m trying to bring across.
When I say I’m painting a picture, I started with the feet and the bottom and the grass,and now you are watching the whole picture form, and you like, “Oh that’s what he was trying to say.” But it took years and years for you to get it. So you have to be up on my mixtapes. You have to understand me to get Pluto. For you to understand me, you have to go into my personal life and why I dropped my first mixtape, and why “Watch This,” didn’t do that good, and why “Racks” took over “Watch This”, and why I had to come out with, “Tony Montana”, and why I dropped “Magic”, and why “Magic” was out at the same time with Tony Montana.
To this date, “Magic” is a year-old song, and “Tony Montana” is like a year-and-a-half old. Certain things, you won’t even know. “Same Damn Time” won’t be til summertime, and songs I have on Pluto, that I have had for years, I just couldn’t have put them out two years ago, because it wouldn’t have made sense. People were gearing up to go to Pluto, and now they ready to blast off.
AllHipHop.com: Ha ha, that’s classic. Just one last question, what can the fans look forward to in the coming weeks?
Future: Before the album drops, just be on the look out for this “Same Damn Time” movie that we are dropping. We are dropping a movie for the same damn time. Check it out on 106th & Park, then when I’m drop this “Astronaut Chick”. This gonna change the way I’m looked at as far as my imprint in the game.
With what I’m rapping and what I’m standing for, I’m trying to come in the game and make a real impact in the game. And I’m not just trying come be somebody who’s remembered as, ‘Oh, that’s Future, who had those one songs and who had dropped the album.’ I’m trying have them look at it like, “He’s someone that changed the game and showed people you can be whoever you want to be in music.” If you want to go to Mars, or if you want to be a mad scientist, whoever you want to be, just be you and make sure that you are you 24 hours out of the day. That’s what I’m trying to show with Pluto.
HIP-HOP WILL “ALWAYS LOVE BIG POPPA.”
Fifteen years after his passing, and you can still hear Biggie Smalls tracks play on the radio in his hometown of New York City, on the East Coast and the West, and all over the world, for that matter. No doubt about it, The Notorious B.I.G.’s music still lives on and that in itself is proof that his memory will never fade.
Watch as rappers Rick Ross, Cormega, Busta Rhymes, Jadakiss, Maino and many other stars share their memories and thoughts about the Notorious B.I.G. with AllHipHop.com in the video below. R.I.P., BIG!
Back in 1994, a Clive Davis-helmed Arista Records bought a 50 percent stake in Bad Boy Records. When the deal was done, one man was given the daunting task of acting as a liaison between the two companies. Rob Stone, then the youngest VP in charge at Arista, was charged with taking Arista’s urban acts to the mainstream via radio and MTV.
In May of 1994, Stone undertook the job and worked closely with Sean “Puffy” Combs and Bad Boy Records’ marquee artist, The Notorious B.I.G. Stone now runs Cornerstone Marketing, a premiere lifestyle marketing firm based in New York City. But in the ’90s, he was right there in the mix during one of the most exciting times in music history. AllHipHop.com exclusively talked to Stone about Biggie and all that was going on at the time:
AllHipHop.com: First of all, how was it being in such an important spot, right between such mighty musical forces?
Rob Stone: I was truly blessed to be in with Puff and Biggie from the start. The path that got me there is interesting. I was working at SBK Records in ’94. Puff had just left Uptown and was speaking to major labels about joint venturing with Bad Boy. I had been to his Daddy’s House parties and knew of him, but the first time I met him was at the Mark Hotel on the Upper East Side. Daniel Glass and Fred Davis, my bosses at EMI, brought me along to their meeting with him.
The conversation was about Puff becoming SR VP of Urban Music at EMI Records and getting a joint venture with his Bad Boy label. I remember Puff arrogantly confident, boasting that he had the textbook on how to make hit records, and he would show it to anyone because no one could do it like him. He went on to say, ‘I talk on the intro to all my records, so when they hear my voice they’ll know the sh*t is hot.’ Well, he backed that up with nothing but hit after hit. Soon after that meeting, I was hired by Clive Davis at Arista as VP of Promotion and oversaw the development of Arista’s urban artists at radio and acted as liaison to LaFace Records and newly announced joint venture, Bad Boy.
AllHipHop.com: Can you give an overview of what it was like in that period of time?
Rob Stone: It was an amazing time in music. Not to say now isn’t great, but back then to see a young hungry Puff in action was awesome. Swagger was bizerko and again, what he did with Bad Boy the next few years, backed it up like nobody’s business. At the same time Steve Smith had created “Where Hip Hop Lives” at radio stations, specifically HOT 97. KMEL in San Francisco had their tag line, “No Color Lines,” and Hip-Hop music was primed to break through to the mainstream, but it needed stars and it needed a movement. Puff, Biggie, and Bad Boy were that movement and Puff would not be denied. Puff and BIG coming together was the perfect storm of talents that complimented one another, and whose combined efforts yielded much more than the sum of their parts.
AllHipHop.com: Would you consider Biggie a friend? What about Diddy?
Rob Stone: It was always business first. I was a rep for their record label, Arista, and BIG was signed to Bad Boy, which was owned in part by Arista. We had a job to do. Through the times we shared being on the road, some comedy and some drama, we became friends. But more importantly, as a young label exec, there was respect and admiration. BIG and Puff respected my work ethic, my knowledge, and my ability to help them accomplish their goals, and I had complete admiration and respect for BIG and his talents, and Puff and his vision, and I never took that for granted. I’d like to think that BIG and I would be friends today. The coolest piece of memorabilia I have is a signed poster by BIG. He called me the “#1 cool white man.”
AllHipHop.com: Can you tell the readers what your dealings with Biggie and Bad Boy were like?
Rob Stone: I was fortunate in a sense to get involved in the beginning. Bad Boy was new, but you could tell it was going to be a force. Puff’s tenacity was infectious not only with his staff, street teams and artists, but to those of us who were fortunate to be around him. Kirk Burrowes, Bad Boy’s first GM, was in charge of day to day early on and brought a level of stability to the label. Ron Gillyard and Jeff Burroughs brought that same stability as they succeeded as GMs. Dealing with Bad Boy was always intense. Not a bad intense but intense. Conversations with Puff, whether phone calls or meetings, had an edge. He wore the importance of Bad Boy’s success on his sleeve, and there was no shying away from it. You had to really believe in a point of view if you were going to voice it, otherwise you would get shut down and shut down hard. But if you made your point and it was going to improve a campaign or single choice, you would be acknowledged and earn respect.
AllHipHop.com: Do you have any awareness of Biggie wanting to leave Bad Boy or, at least, looking to renegotiate?
Rob Stone: I never heard any talk of it when I was with him or his crew. I think some of that came later on. I would say that BIG was incredibly shrewd and a super fast learner, so it doesn’t surprise me that he would’ve looked to improve his deal and set up his business with favorable terms. Back then, not many people came into the rap game, signed a deal, blew up and then were content with their original deal. That’s just not how it worked.
AllHipHop.com: How was the so-called East Coast/ West Coast war at that time and did it affect your job at all?
Rob Stone: The East-West thing did affect our jobs as to where and when we could travel. It truly seemed more in the press then in our day-to-day, though. When the Vibe article hit, Clive Davis, president of Arista, brought it up in our executive meeting. It was taken very seriously, but I think a lot of us didn’t fully understand the magnitude and what it eventually lead to. It’s truly tragic.
AllHipHop.com: Where were you when B.I.G. was tragically slain, and how did you feel?
Rob Stone: I was home in New York, not out in L.A. Mike Kyser, a counterpart of mine at Def Jam, who knew how close BIG and I became, was the first call. I heard him on my voicemail, say over and over, Rob, they got BIG, they got BIG. Then Harold Austin who programmed KKBT in L.A. called. Then Steve Smith from HOT 97. They were trying to figure out in the midst of this monumental loss, what the right message was to send out on the airwaves to the Hip-Hop nation. None of it made sense, coming off of Tupac’s death and now BIG. It was hard to think clearly or know the right thing to do. I remember thinking how crushing this was for his children, his mother, and then our generation. It also came at a time when it felt like he really was in control of his future and had reached a new comfort level in life.
AllHipHop.com: I know it is hard to imagine, but based on what Biggie was doing, thinking or feeling, do you have any opinion on where he would be had he lived?
Rob Stone: I know he would’ve built an empire, just has he has built a legacy for all of us to carry on. His impact on the world can be seen every time a Biggie song gets played on radio, at the club, at a stadium, or in a car driving down the street. He was only 24 when he passed and think of the impact he has had on the world. Many people don’t even know what they’re doing until they’re in their late 20’s. He will be missed but always heard from. I hope we all can learn a lot from him, his music, and his legacy. I’m always amazed by the particular new details and nuances I can pick up each time I listen to his music. He was truly the best that ever did it.
Happy Friday, my Movers and Shakers!!
Today marks the 15th Anniversary of the Death of Biggie Smalls! In commemoration of his life and to wrap up our #BiggieWeek theme, we are dedicating today’s Daily Word to the “10 Life Commandments”! My aim is to have fun on this one, but please take heed as well! I hope you enjoy!
-Ash’Cash
(Here’s the DJ Premier instrumental to Biggie’s version, in case you want to rap along!)
It’s time to take back your dreams, and get a better handle, the rules to the game, now written in a manual,
a step by step booklet for you to get, your life on track, with abundance not lack:
Rule number uno, never ever let go, of your dreams and goals, ’cause you know, Complacency breeds bad energy, Especially bad luck, tears your confidence up.
Number two, always prepare your next move, Don’t you know Opportunity meets preparedness, awareness. Your goals must have clearness. You done spent nights up on this wish, so don’t just let it slip.
Number three, never ever stop your belief, Your mind can open up doors, your goals are already yours,
its a universal law, that comes with no flaws, you can have anything as long as you have the galls
Number four, know you heard this before, You’ll never get by on just a 9-5!
Number five, always practice, what you’re best at, I don’t care if you’re already great, stay up late!
Number six, doubting all your greatness, is tasteless, To reach all your goals its gonna to take patience.
Seven, this rule is so underrated, Keep your negative emotions completed regulated! Success and bad thoughts don’t mix. Wanna fix your mind quick? Think positive and that will be it.
Number eight, never keep regrets on you, Whatever happened in the past will fix itself soon!
Number nine, shoulda been number one to me, If you’re going to think small, you might as well not think! Thoughts become things, take heed a listen.. There’s no need to start wishing if its not the biggest.
Number ten, a strong word called commitment, be determinant, it helps fulfillment, If you truly want your goal just say so, be always on your job, rain, sleet, hail, snow.
Follow these rules and love life when you wake up, no excuses 24/7, is your make up, Good thoughts hit your temple, watch your life shape up, all negative things you break up, in the past.
Your mind shine bright like Jacob, heard in three weeks your foes took a major pay cut! Heard you got so focused, don’t got time for haters!
Gotta go, gotta go, more lives to wake up, word up!
*** Ash Cash!!!!!!
One, two, three, four, five
One, two, three, four, five
One, two, three, four, five, six, seven, eight, nine, ten
It’s the 10 Life Commandments!
TO HEAR THE AUDIO VERSION OF THE DAILY WORD – CLICK HERE.
Ash’Cash is a Business Consultant, Motivational Speaker, Financial Expert and the author of Mind Right, Money Right: 10 Laws of Financial Freedom. For more information, please visit his website, www.IamAshCash.com.
Bad Boy artist French Montana admits that the he almost skipped out on XXL Magazine’s annual Freshmen issue, because he felt they were two years late on his buzz. Check out his comments below:
“I kinda like wasn’t gonna do it, because I felt like I deserved it two years ago, last year. You know how that goes,”
They were like, ‘This is based upon if you don’t have an album out.’ But to me, I looked at it as another stepping stone because I respect everything they do,” I said, ‘I really don’t have no album out and I’m still like a rookie to the mainstream world.”
Well, better late than never, I guess.
A few days ago Rihanna tweeted a package of rice cakes wearing sunglasses and gold hoop earrings with the caption “Ima make u my b*tch.”
A few hours later, The International Business Tribune published an article titled “Is Rihanna Making Racist ‘Rice Cakes’ Jokes About Chris Brown Girlfriend Karrueche Tran?”, because “rice cake” is a common epithet for those of Vietnamese descent.
Rihanna also says the lyric “I’m sweeter than a rice cake” in her new remix for “Birthday Cake” featuring Chris Brown. We have never read or heard that slur before, and I hope its just a coincidence. If not, we find the whole thing offensive and distasteful.
Do you think Rihanna knew it was a slur or is it just a coincidence?
(AllHipHop News) Today (March 9), The Notorious B.I.G. is being remembered by family, friends, fans, and music listeners worldwide, as this marks the 15th anniversary of the date the Brooklyn rapper life’s was ended at the young age of 24.
Christopher Wallace was shot with a rare ammunition in the early morning hours of March 9, 1997, after leaving a Vibe Magazine party at the Petersen Automotive Museum in Los Angeles, California, while celebrating the Soul Train Music Awards. Rumors and speculation have circulated the rapper’s homicide from day one.
Caught in the crossfire of an apparent East Coast vs. West Coast feud, The Notorious B.I.G. left the world with a vault of records that have become known in nearly every crevice of the world, selling over 17 million albums in the United States alone.
His iconic stature supersedes any other Hip-Hop artist, aside from his former friend and West Coast rival rapper Tupac Shakur, whose death occurred merely six months before his own.
Fifteen years later after the gunfire has ceased, the FBI has released documents regarding the murder; however, the police have still yet to make any arrests or find anyone guilty.
The Los Angeles Police Department (LAPD) opened up a homicide case after the Wallace murder and are said to have thwarted the murder investigation when findings showed that LAPD officers were directly linked to Notorious B.I.G. nemesis and Death Row Records head Suge Knight.
Numerous documentaries elude to Suge Knight playing a role in arranging the murder of Biggie in retaliation for Shakur’s murder, but the most concrete evidence about what happened can be found in recent FBI documents that show how Wallace was shot and killed with a very rare form of ammunition, according to documents released under the Freedom of Information Act.
While most of the information is known, the FBI documents reveal details into what the agency knew about the case. The FBI investigation also stated that a variety Los Angeles Police Department officers, both on and off duty – with gang ties – helped the shooter escape, in addition to stymying the investigation, by not following up on witness reports, or properly documenting witness statements.
At one point, at least 10 witnesses were ready to provide information, but refused to talk to the LAPD. The FBI also has uncut video of the shooting.
In documents released by the FBI, it is also alleged that, at the time, Death Row was making millions from selling records by artists like Tupac, Snoop Dogg, and Tha Dogg Pound. Other associates working for the label were allegedly selling kilos of cocaine for $14,000, which were then re-sold on the East Coast, for $24,000.
According to the documents, B.I.G. was shot and killed with rounds of Gecko 9mm armor piercing ammunition, which is rarely found in the United States and made in Germany.
After an anonymous caller tipped other police that an unnamed Mob Piru Bloods gang member was involved, LAPD officers obtained a search warrant and found 9mm guns and more Geco 9mm rounds.
The LAPD never conducted ballistic tests, and according to documents, more officers were involved in thwarting the investigation, including two of former Chief Parks’ “personal recruits.” Check out the documents here.
Making matters worse, the whole feud’s inception seems to be linked to the work of Jimmy Henchman who reportedly arranged for Shakur to be shot in New York City at Quad Studios in 1994.
The Notorious B.I.G. left behind a widow, singer Faith Evans, his mother Voletta Wallace, daughter Tionna Wallace, budding actor/son, Christopher Wallace “CJ” Wallace, Jr., and countless released and unreleased Hip-Hop classics.
(AllHipHop News) Rap superstar Jay-Z will treat to fans a free concert this summer in the UK.
Jay-Z will headline Radio 1’s Hackney Weekend, which takes place in Hackney Marshes.
The show, which is expected to draw over 100,000 people, will also feature performances from Tinie Tempah, Florence and The Machine, Leona Lewis, Flo Rida, will.I.am.,
Professor Green and others.
The tickets are being given away by Radio 1, in what is the biggest concert ever organized by the UK-based company.
In total, over 100 artists from around the world will perform on six stages during the Radio 1 Hackney Weekend, which takes place on June 24.
More artists will be announced in the coming weeks, while tickets will be given away beginning on Monday, March 19.
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(AllHipHop News) West Coast based Top Dawg Entertainment, the home to Jay Rock, Kendrick Lamar, Schoolboy Q and Ab-Soul, has just signed a joint venture deal with Aftermath/Interscope Records, according to the company’s founder Anthony “Top Dawg” Tiffith.
The label is set to release an official press release giving more details about the deal shortly.
According to reports, the deal includes a joint release between Top Dawg, Aftermath and Interscope for Kendrick Lamar’s upcoming album, and that future releases for his labelmates will be between Top Dawg and Interscope.
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