Hip-Hop mogul Jermaine Dupri has teamed with Proctor & Gamble’s TAG brand to launch a new record label in conjunction with the Island Def Jam Music Group (IDJ).
Dupri is president of the newly formed venture, which is dubbed TAG Records. Dupri will run the label out of New York and will be integral in developing a roster of talent for the new imprint.
The launch of TAG Records is part of Proctor & Gamble’s strategy for the brand, which aims to cultivate relationships with the Hip-Hop community through the label and other initiatives.
“Today, we make history in the music industry with TAG Records,” Jermaine Dupri told AllHipHop.com in a statement. “This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support – a first in the industry. I’m hand selecting and molding these artists to make history in Hip-Hop.”
P& G owns and controls a number of well known brands, including Pampers, Tide, Charmin, Pantene, Pringles, Folgers, Duracell, Crest, Gillette and others.
The corporation employs over 138,000 employees in over 80 countries and earned over With $68 billion dollars last year.
“We’re very excited about our partnership with IDJ and the broad platform it provides for creating artistic opportunities within the urban community,” said Alex Keith, general manager P&G Deodorants. “We’re confident the partnership will make a positive impact and bring opportunities to undiscovered urban creativity and vision.”
TAG Records’ releases will also be showcased across various TAG branded advertising and marketing initiatives throughout 2008.