Hip-Hop star Ludacris has teamed with Motley Crue drummer Tommy Lee have teamed with Discovery Channel’s new eco-friendly network PlanetGreen to star in a new primetime series.
Battleground Earth will be featured on PlanetGreen, which Discovery Communications will launch on June 4, to over 50 million homes.
The series features Ludacris and Tommy Lee on a ten-date bus tour across the country with various celebrities, with the challenge of being as eco-friendly as possible.
The reality show culminates in a “green carpet” benefit concert at Los Angeles’ Greek Theater, which will support the rebuilding of Griffith Park, which was destroyed by wildfires last year.
Battleground Earth was produced by the Greif Company, which also produced A&E’s most popular series, Gene Simmons Family Jewels.
Discovery has invested over $50 million dollars into creating content for the United States’ first ever 24-hour “green channel.”
“The goal of Discovery PlanetGreen is to use Discovery’s worldwide credibility to be the most comprehensive and trusted global resource for celebrating, preserving and protecting the planet,” said Discovery Communications Chief Executive David Zaslav “The enormous viewer response to Planet Earth [TV series] demonstrates the interest and passion for more information about our wondrous planet. Discovery PlanetGreen aims to be the number-one media destination for this growing consumer segment.”
Battleground Earth is set to debut on PlanetGreen in August of 2008.