Renowned artist and producer Christopher “Tricky” Stewart will step into the CEO chair courtesy of a new Def Jam deal to jumpstart his very own record label.
Tricky will oversee RedZone Records, which he originally founded in 1995 with brother Mark and mentor LA Reid.
Now with strong major label backing, the songwriter hopes to broaden the artist cultivation he’s done for years in the studio.
“I’ve always wanted the opportunity to expand my involvement with many of the talented artists I’ve worked with through the years,” Stewart explained to AllHipHop.com. “Previously, I’d work with new artists in the studio, and then once the record was completed, help shop them to a major label through my production company. This new venture enables the record to be released on RedZone and my team to develop it every step of the way. It’s the ultimate arrangement, providing the opportunity to empower the artists and putting their music into homes across the globe.”
The Def Jam deal is the culmination of Stewart’s recent string of chart-topping, Grammy nominated hits.
The versatile producer has lent his talents to artists such as Rihanna (“Umbrella”), Mariah Carey (“Touch My Body”), Mary J. Blige (“Just Fine”), Beyonce (“Single Ladies), The Dream (Love/Hate), and Jamie Foxx (Intuition).
This year, Tricky took home a Grammy for his work on Mary J. Blige’s Growing Pains LP, and honors as one of the 2009 Songwriters of the Year from the ASCAP Rhythm & Soul Music Awards.
At press time, Stewart is finalizing plans for the debut of RedZone artist Bryan J’s lead single, “Like I’m Obama.”