Up next in 10
Platinum producer Hit-Boy and viral streamer N3on joined forces for an insane two-day creative camp powered by Empire — six studios running nonstop, live fan input on the stream, and 17 songs made in just one day. AllHipHop’s Devon Jefferson went behind the scenes to capture the chaos, creativity, and culture clash that might just change how Hip-Hop records get made forever.
👉 Watch till the end for exclusive moments, surprise guest appearances, and how fans literally helped pick the next hit.
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0:04
So, my name
0:06
Yo yo, it's your boy.
0:11
What's good y'all? Neon. Nice to nice to
0:12
meet you.
0:14
We rocking with all hip hop. You already
0:16
know what it is, man. It's Devon
0:17
Jefferson and I got two of the biggest
0:19
influencers in music and social media
0:22
right now. One of them went platinum off
0:24
the beats, but they both do a millions
0:26
of streams. Hitboy X Neon in the
0:28
building right now doing numbers. What's
0:30
going on y'all?
0:31
Hey, thanks for coming bro.
0:33
No, for sure. Appreciate it. No, I'm
0:35
feeling great, man. This is the second
0:36
day of the camp and I think we did like
0:39
17 songs yesterday, man. Between all the
0:41
artists, we had six studios going. We
0:42
was room to room putting like we was
0:44
literally putting collaborations
0:46
together on the spot. Like we had uh
0:48
Dave Blunts in one room, 03 Greedo on
0:50
the other side. Dave did a joint. Boom.
0:52
Let's take it right over to Greo. He
0:54
knocked it out. It was just like a crazy
0:56
organic vibe.
0:58
That's amazing. I want to hear what you
0:59
your thoughts.
1:00
Yeah, for sure. So, yeah, we got hella
1:01
songs done. Other than that, the stream
1:03
was fire, too. It was a great stream.
1:05
Um, we went for like I think like seven
1:07
hours around there, but the music,
1:09
everything outside was fire. It was all
1:11
day. It was like little people lasting
1:12
and [ __ ] It was cool. It was a vibe out
1:14
there. So, it was fun. Today, we got a
1:16
part two. We got a lot of people coming
1:18
flying in for for today. So, today might
1:20
be metast
1:22
I'm super interested today. Hey, I want
1:23
to get into your second meeting. But I
1:25
got to ask y'all first of all like
1:26
number one, whose idea was it for the
1:28
carnival? And then it's like we got you
1:31
producing sessions and like you in the
1:33
sessions having creative input but then
1:35
also producing a spring like that's kind
1:37
of crazy. I want to get your your input
1:39
first. We saw great teams. Teams came
1:42
together and they they got up great
1:43
ideas and like yeah like you said it's
1:45
cool. He's producing the music. I'm
1:46
producing the stream. That's that's I've
1:48
never heard that's cool. That's
1:49
interesting. But yeah, just we all came
1:50
together just like a random thing. I was
1:52
at his um at his event um that he did
1:54
and then after that we all connected
1:56
made it happen and it's just a a natural
1:58
you know cool relationship and we're
2:00
about to do crazy things.
2:04
Yeah, I mean like bro said just our
2:07
teams you know and to me everything is
2:09
production. You got to produce your fit
2:11
today. You had to produce these fit. I
2:13
had they had to produce this couch like
2:15
everything is production like what we
2:16
doing right there and behind the camera
2:18
it's like it's all layers. Just layer it
2:20
up the right way and you know once you
2:22
get that final piece that's the
2:23
production.
2:25
Absolutely. I got to say, man, I've
2:27
been, you know, I see you got the chrome
2:28
merge to join. This the crazy car heart.
2:30
Like, if y'all y'all I kind of need to
2:32
step my game up a little bit cuz we're
2:34
going to end there. We going to get
2:35
rushed. You know what I'm saying?
2:36
Speaking of stepping the game up, we got
2:38
to talk the Empire business. U some big
2:42
announcements. Obviously, this whole
2:44
camp, you know what I'm saying, is the
2:46
music is going to come out. You said
2:47
songs day. We gonna get into that, but I
2:49
want to talk a little bit about just on
2:51
the Empire side. I know you hit you've
2:54
been collaborated with everybody from
2:56
the alchemist folks on the west coast
2:59
like Ley Gunplay Greo Spang Niti you
3:02
know what I'm saying and then now
3:04
obviously neon uh what's this new
3:06
situation how does this new situation
3:08
with empire really empower you continue
3:10
you know what I'm saying making these
3:11
impactful like kind of like cultra
3:14
culturally you know crossing
3:18
uh collaborations you know what I'm
3:19
saying how does this you know situation
3:21
you know make you know, how much easier
3:22
for you to do stuff like this.
3:24
This is more so Hey, situational Empire,
3:27
right?
3:28
Uh, yeah. I mean, he's on Empire and
3:31
where's the Empire, too? And the pub
3:33
situation. Yeah. I mean, yeah. Oh,
3:36
period. Yeah. I mean, General. Yeah. I
3:38
mean, yeah. Empire, man. They've been
3:40
doing it day for a minute, man. Catching
3:42
platinum records, independent diamond
3:44
records, all that. Yeah. So, shop,
3:48
man. just like allowing creators to do
3:51
them to the max, you know what I mean?
3:52
Like just like stay out their way, you
3:55
know? Push the product the way that the
3:57
artist sees fit. Oh, we got we got
3:59
goldfish out in front of a whole lot of
4:01
[ __ ] Yeah, right. [ __ ] Hey. Yeah,
4:03
actually. Yeah.
4:06
I really have. Yeah. I see this man. I
4:09
mean, I do a lot every day, but no.
4:10
Yeah. Actually, yeah. helping out the uh
4:13
the film in the album Goldfish with
4:16
Alchemist, man. When you power like
4:18
Yeah, like I said, they kind of just let
4:20
us take the lead on all creative, you
4:22
know what I mean? They they empowered us
4:24
to to really max out and be like our
4:26
best sales creatively as artists.
4:30
Yeah. I kind of want to continue on a
4:31
little shirt with me. You know what I'm
4:32
saying? I wish you visualize this going
4:34
to be as best as you can. So January of
4:36
this year, obviously you a jello that
4:39
took over the internet, the tweeter
4:41
snippet, it really kind of showcas how
4:43
much of a taste maker you could be. You
4:45
know what I'm saying? Fast forward to
4:46
now when it's like you're working on
4:48
your debut project, your debut album, if
4:51
you will, with Empire and you got this
4:53
man, Hit Boy, executive producing it. Uh
4:57
how did that, you know, tunnel visual
4:59
wise come together? Was it something
5:00
that you kind of always saw or was it
5:03
one thing where it was like you had a
5:04
moment and you were like, "Yeah, this is
5:06
this is the direction we're going to
5:07
take it."
5:09
Like honestly, it's not even me like
5:10
anyone could, you know, like show music
5:12
on stream and do all these things. It's
5:13
really like this like empire script
5:16
empire. It's like this group of people
5:18
that I built of Clippers pages, all the
5:20
previous pages I started like, you know,
5:22
building relationships with when I have
5:24
like a few hundred views. Those are the
5:25
people that really put on for the music
5:27
and and and push the music and make it
5:29
crazy. I know like especially streaming
5:32
now, we have the ability to push what we
5:33
want and if it's good, it's going to
5:34
work. Go ahead and [ __ ] with it. And and
5:36
natural too, like I don't I don't want
5:37
to force anything. I don't want to make
5:38
it seem like I'm forcing music on
5:40
someone. Like this is like obviously a
5:42
legend of goat right here, so it makes
5:43
sense. So like I I want to make it as as
5:46
as natural as possible and I also want
5:48
to make it you know big and that that's
5:50
what we do
5:51
as though that's amazing. You know what
5:53
I'm saying? Going back to you know that
5:54
that natural kind of organic feel again
5:58
day one we had big names we talk about
6:01
Ban Sexy Red Tai dollar sign I
6:05
forgetting folks but I know it was more
6:06
here. Ultra Greo Day Blood Mar
6:10
17 songs. Oh man, was it if was it like
6:15
a punchin method except for a booth, not
6:17
just the record or or what's it like in
6:19
there?
6:20
Man, the whole experience is just a
6:22
party living, man. Like it's like
6:23
honestly I've been in like setup
6:26
sessions by labels and publishing
6:28
companies that were not this productive
6:30
even with the party going. You know what
6:31
I'm saying? So I feel like this is kind
6:33
of it's a new frontier. It's breaking
6:35
new ground like you know showing that
6:37
you could just do things in a different
6:39
way and still be productive. like, you
6:40
know, you you would have thought
6:42
everybody would just be wasting time
6:44
like playing games or watching girls on
6:46
the mechanical bull, whatever, but
6:48
people was really working, you know, and
6:49
just like having that that energy in the
6:52
building. It's like everybody feeding
6:54
off each other, man. It's like it's just
6:55
like unlimited creativity.
6:58
And speaking of unlimited creativity
7:00
because I know it's kind of like it's
7:02
like a creative playground for you
7:03
because again you're talking about a
7:04
string and you know what I'm saying in
7:06
the studio like in the studio wise is
7:09
how do we really catch a vibe or ris
7:11
like you catch a vibe you know what I'm
7:13
saying? You really be like well yeah I
7:14
want to go this direction or what type
7:16
of suggestion. How do you feed off of
7:17
each other? You know what I'm saying?
7:18
You're in a studio or especially you
7:19
know working with artists and stuff like
7:21
that. You know
7:22
really we chat. So like if it's had to
7:24
[ __ ] with it, I'm like, "Okay."
7:25
You know, it's like that. And if I say
7:27
what they had yesterday
7:29
with mine.
7:29
Yeah.
7:30
I mean, they're lying in my face, bro.
7:31
They said they're fire, but I don't
7:33
know. I But yeah,
7:35
so so the chat not a good paid.
7:39
Hey, man. The people and the people they
7:41
speak, you got to listen. But so the way
7:43
if they're steaming W's if they're like
7:44
fire fire, then I know you know it's a
7:46
hit and it's cool. They they are like
7:49
it's crazy. their their their input is
7:50
like we're showing people that you know
7:52
they have an opinion and they can you
7:53
know like change what we do, change what
7:55
we put out. It's like we're going to
7:57
start a stream and we're going to play
7:58
through the song and see if they're like
7:59
what they're like in and we're going to
8:01
like you know pick based off that.
8:03
So that so that that and that that was
8:04
going to be one of my questions as well.
8:06
So cuz like he has 17 records in in one
8:08
day but we already you know this the two
8:11
thing so who knows max out tonight you
8:13
know what I'm saying? So like that's
8:15
going to be part of the selection
8:17
process of string and then you figure if
8:18
you're going to be more behind the
8:19
scenes or is it going to like y'all say
8:20
it or people's choice
8:22
everything is in real time man like you
8:24
know we walking to the rooms and just
8:26
like you know we uh walk into a room
8:28
with pressor yesterday he wa
8:32
he ended up putting some adlibs neon put
8:34
some adlibs on the song and the room
8:36
just lit up we went crazy and everybody
8:38
was drunking up get down dancing like
8:40
going wild so it's like it's just it's
8:42
raw raw pure authentic just energy man.
8:45
We go real get neon on on a full record
8:47
like like a full record supporter before
8:49
this right or what we go defin
8:56
uh I got to ask him well we talked about
8:58
just in general kind of like the vibe
9:01
for this because I don't know is it is
9:04
it really just a situation where you you
9:06
we all saw the H Lorenzo you know what
9:09
I'm saying performance you kind of like
9:11
oh yeah I like that this pow become you
9:13
know I mean is it is it going to be kind
9:14
of like a situation like that where it's
9:16
just like all right of just burning
9:17
records from the stash and then people
9:19
getting on it or is it more compellated
9:21
today where it's like okay we got buy me
9:23
going for or even just overall
9:27
yeah I would say uh yesterday the first
9:29
sessions was more sort of just walking
9:31
in their point of beats and seeing what
9:33
the artist can survive to and now that
9:35
we got these records like I want to go
9:36
bull and really like have like Neon kind
9:39
of just pinpoint that okay I want to put
9:41
this person on this as a future and just
9:43
really make it a collaborative positive
9:44
situation.
9:46
Yeah. And I'm interested to know your
9:48
thoughts on like Megan who was like the
9:50
jungle or not yesterday. We felt is
9:51
really like just laying ish down even
9:54
more. So we you you're really excited
9:56
about today and you say you got folks
9:57
flying in. So yeah, I mean I got to hear
9:59
the songs to see because we we were
10:01
there for a little bit. We didn't like
10:02
hear the full ones.
10:04
Um but we're going to see probably in
10:06
the next hour. So um coming today
10:08
there's a lot of people. I know Eggy's
10:09
flying down here. So I'm excited for
10:10
that cuz I [ __ ] with her. So that's
10:12
going to be cool.
10:13
Okay. Okay. Up I put you all y'all going
10:15
to make something like, you know what
10:16
I'm saying? Like a like a a nice little
10:18
vibe for the you know what I'm saying?
10:19
The ladies or something like what we
10:21
got.
10:21
We'll see. We'll see. We'll see how how
10:22
you know how what you want to do.
10:24
Okay. All right. I feel it. I feel it.
10:26
Uh real quick, I do want to ask y'all
10:29
just kind of obviously we have a lot
10:32
going on as far as just like the record
10:34
industry right now. I personally think
10:36
that a lot of different genres, it's
10:39
like a hip-hopification of other genres.
10:41
I feel like if you turn on like sub
10:42
country records and you turn on pop
10:45
records, subass pop records, I feel like
10:47
they kind of be towards like a hip-hop
10:48
sound. I'm interested to just know like
10:51
curious what your bon like the current
10:52
landscape is and even more so how you
10:55
inject what you want with this with the
10:57
with these records that you're prod
11:02
like you said mesh genres like you know
11:05
you'll be hearing it in the country song
11:07
now like that wouldn't been possible
11:09
back in the day you know what I mean but
11:11
yeah it's a good time to just be
11:12
creative and like um push the boundaries
11:15
like it's no way to get boxed in right
11:17
you know it's like you come to the our
11:18
savings undeniably, you know, they going
11:21
to rock with it.
11:23
Neil, my question for you is for smaller
11:25
creators, smaller streamers who see this
11:28
and they're inspired by the the
11:30
blueprint of it, you know, how can they
11:32
start or even what would you recommend
11:33
to them for like, okay, you know, bring
11:35
something to life, the idea that they
11:37
have, you know what I'm saying, to, you
11:38
know, just start from scratch?
11:40
I say in today's day and age, everyone's
11:42
trying to straight, right? He's trying
11:43
to, you know, become big on social
11:45
media. So, it's it's harder than ever in
11:47
my opinion. But I used to think it was
11:49
like quantity over quality and just
11:51
stream stream. But now I'm like at a
11:52
point to where like you really do need
11:54
to focus on the product that you're that
11:55
you're given over just trying to stream
11:57
every single day. If you stream every
11:58
single day and you have two viewers like
12:00
and you're just producing [ __ ] like
12:01
it's not going to work. You got to be
12:03
different. Look at what everyone's
12:04
doing. Look at the biggest people and
12:05
don't copy what they're doing, but like
12:06
make find ways to make it better. Like
12:08
for example, like look at Kai stuff. See
12:10
what he's doing. Mafia Thawn, whatever
12:11
it is, and make it bigger, make it
12:14
better. Um don't try to copy the biggest
12:15
people. It's it's not going to work. You
12:17
gota be your own person. Go on your own
12:19
path and you focus on the product over
12:21
just trying to stream hella hours and
12:24
just producing whatever it's not, you
12:26
know, it's not worth even producing.
12:28
That's dope. Big ass said big to, you
12:30
know, I got to just say real quick, you
12:32
know what I'm saying? Where I saw
12:33
record, you know, they say give people a
12:35
fight while you can still scout. Uh
12:37
y'all are so locked in right now. Like
12:39
obviously, you know, on just the music
12:41
side, you on the stream side, like I
12:43
just feel like it's a crazy synergy. Uh,
12:46
I'm really excited to see obviously what
12:48
happens today and you want more comes of
12:50
this. Uh, but I just want to say, you
12:52
know what I'm saying? People appreciate
12:54
greatness while it's in your face
12:55
because this is great. So,
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