New Era Cap & Spike Lee Team Up For New York Yankees Championship Collection
Check out pics of the new unique designs featuring the iconic NY logo.
Watch Pusha T's Boiler Room Performance
Pusha T Performs “Mercy,” “Grindin’,” “Numbers On The Board” & More

will.I.am. Launches Ekocycle Brand With Coca-Cola; Beats By Dre First Brand Partner
WILL.I.AM. LAUNCHES NEW COMPANY EKOCYCLE WITH COCA-COLA; BEATS BY DRE, NEW ERA FIRST BRAND PARTNERS!

New Era LA x Chase N Cashe
On Saturday night (December 10), hat brand New Era, opened their Los Angeles flagship store in grand fashion. The store is the first New Era flagship on the west coast and one of 11 worldwide. Rapper/producer Chase N Cashe of the Surf Club music group was present at the event and performed for those in […]

Black Scale & Surf Club Music Team Up With New Era for Hat Line
The clothing brand, Black Scale, has teamed up with the Surf Club music group to release New Era hats and jackets. No release details have been announced yet, but Surf Club member Chase N. Cashe made known on Twitter that, “SFCB x Black Scale hats will be out real soon & the jacket too ya […]