- View Comments
- Share with Shortlink:
(AllHipHop News) Hip-Hop star Kanye West has launched a new design company that will make “products and experiences” for people.
According to Kanye, the new company is called DONDA and will have 22 different divisions.
“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas,” Kanye West tweeted.
The rapper/producer said that DONDA will hire architects, graphic designers, directors, producers, social media experts, publishers, lawyers, nutritionists, scientists, doctors, teachers, A&R’s, etc.
“We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.”
Kanye also clarified recent reports about his upcoming clothing line for women.
Kanye shot down recent reports that his upcoming line would be named “DW” after his mother, Dr. Donya West.
“The name of the line is Kanye West not DW,” Kanye tweeted. “The DW was a design element placed on the invite in homage to my mom.”
Kanye revealed that he was bankrolling his entire effort in the fashion world with the money he’s earned from hit albums like his latest with Jay-Z, Watch The Throne.
“You guys might think I have some type of backing for my line but I don’t,” Kanye said. “I did the first fashion show out of my own pocket and used the money I made touring to follow my passion. I’ve been working at this for 8 years now.”
The rapper has been living in multiple countries in pursuit of his passion, including Japan, France and now London, according to reports.
“For the first 16 or 17 years of my life the only thing I knew about my woman’s clothing was what my Mom would wear. I guess some critics would joke that I still don’t know anything LOL. The teachers said I couldn’t focus… I used to get kicked out of class for bringing dirty mags and drawing Nikeys in 4th grade.”
Kanye said that his worldwide fame has actually hurt him more than it has helped.
“Being a celebrity has afforded me many opportunities but has also boxed me in creatively,” Kanye revealed. “What good is fame and prestige if you can’t use it to help people… I want to help by doing what I know how to do best .. create.”

Hip-Hop Rumors: Chris Brown Crashes Car With Karrueche Tran In It!
Open Letter From Chris Lighty’s Mom Calling For Investigation Into Son’s “Suicide” After New Info Surfaces
EXCLUSIVE UPDATE: Chris Lighty Death Investigation Continues; NYPD Accused Of Sloppy Investigating
Hip-Hop Rumors: What Made French Montana Abandon Instagram?
Hip-Hop Rumors: Exclusive: Jay-Z And Raekwon’s Plans
Chief Keef Arrested in Georgia
Exclusive: Chris Webby Talks New Music, Prescription Drug Use and Eminem
10 Life Lessons Learned From the Knicks Losing
Kanye West New Album Art is…Interesting
Akon Ordered to Pay $5k Monthly Child Support
Lil Mouse Accused Of Threatening To Kill Third Grader, Slapped With Assault Charges
E-40 Ft. Lil Jon “Ripped”
DJ Scream – “Come Up Off That” ft. Juicy J Project Pat & Migos
Beyonce Gets “Turnt” Up With The-Dream and 2 Chainz + Stream The Dream’s New Album
French Montana Feat. Ne-Yo & Raekwon “We Go Where Ever We Want”
#AlternativePick: Beyonce “Grown Woman”
50 Cent To Drop New Album July 3 Regardless Of Label Support [Mixtape Download]
Judge Dismisses Star’s $55 Mil Lawsuit Against NY Councilman