“FEAR OF GOD” IS A WAY OF LIFE, A PHILOSOPHY, THAT GOES BEYOND RELIGIOUS EXPRESSION. THE COLLECTION, BORN IN THE STREETS OF LOS ANGELES CONNECTS THE MASSES THROUGH A STREET-WEAR MENTALITY. ALL OF THE FABRICS, MATERIALS AND GARMENTS ARE SOURCED AND CONSTRUCTED IN DOWNTOWN LA.”
When Kanye West first wore a kilt during his performances for the Watch the Throne tour, the Hip-Hop world was up in arms about Kanye’s new style. From the fans to fellow rappers, Kanye had everyone talking about his unique sense of style that many fans didn’t quite understand. Last night (May 1) AllHipHop met the clothing company behind the hype, as Fear of God was on display at Four Two Four on the infamous Fairfax Avenue in Los Angeles, California. For those unfamiliar with Fairfax Avenue’s fashion district, the famous street is home to a handful of stand out brands including Diamond Supply Co., Pink Dolphin, The Hundreds, Hall of Fame and many others.
If the goal was to shut down Fairfax Avenue, mission accomplished. As Hennessy V.S. filled attendees cups and the sounds of DJ Izzo (Freddie Gibbs’ DJ) could be heard from the street, Fear of God Los Angeles designer, Jerry Lorenzo, hosted a showing of his Fear of God 2013 Summer collection. Known for being a head promoter at Greystone Manor’s infamous Sunday night, Jerry premiered his Summer 2013 Collection in the heart of Fairfax Avenue to a packed house.
To date Fear of God threads have been spotted on Kanye West, Chris Brown, Big Sean, Hit-Boy, and Matt Kemp (L.A. Dodgers.) Street wear heavy-weights are giving the new line recognition as well, as fellow Fairfax retail resident Nicky Diamond of Diamond Supply Co. stopped by the in-store event to show support. Karrueche Tran, Greystone Sundays resident DJ Orator, and Hit-Boy’s HS87 crew members K. Roosevelt and Oktane of Audio Push were also in the building.
The LA based clothing company, inspired by the late 80′s and early 90′s fashion scene, has exploded into fashion world with high-end clothing items designed to be worn daily. The line ranges from flannel tops and pull-over hoodies to sweatshirts and drop crotch sweatpants, that many Hip-Hop fans will liken to the kilts and long tank tops Kanye and ASAP Rocky have been pictured wearing recently.
For more on Fear of God LA check out fearofgodla.com or stop by the store at 424 Fairfax Avenue in Los Angeles, and check out the pics from the event below: