Tyler, The Creator Responds to Mountain Dew Racism Controversy, Dr. Boyce Watkins Responds Back

(AllHipHop News) Tyler, the Creator’s unapologetic nature is what not  only fuels his art but usually is the core of his persona. After receiving backlash for his Mountain Dew commercial over racist undertones, Tyler told Billboard that he represents the advancement of Black men and not racism.

[ALSO READ: Tyler The Creator and Mountain Dew Facing Criticism For New Ad Being Called Racist]

Responding to Syracuse University professor and social analyst Dr. Boyce Watkins, who called the spot “arguably the most racist commercial in history” Tyler believes the video can ultimately be influential:

 It’s a young black man who got out of the ‘hood and made something of himself, who’s now working with big, white-owned corporations. Not even in front of the camera acting silly, but directing it. I’m trying to be one of the directors. But instead of looking at the positivity from that, he’s trying to boycott Mountain Dew. Now that he’s doing that, not only is it messing up opportunities for me, but also maybe opportunities for another young black male who maybe looks up to me and wants to do that in the future. It’s ludicrous.

[ALSO READ: Tyler The Creator’s Manager Issues Statement About Controversial Mountain Dew Ad]

Dr. Watkins tweeted a retraction to his statement after studying Tyler’s music and accepted Tyler’s invitation for a one-on-one conversation:

According to Tyler, the conversation has not happened yet and promises that the controversy is “not gonna change my art in any way.”

Dr. Watkins released a video response to Tyler’s Billboard article reiterating his changed perspective on Tyler’s music however making it clear that the commercial itself was still reprehensible:

“When it comes to that ad, with all the stereotypes that wer being presented to the American public, it doesn’t matter who made the ad. Jesus could’ve made that ad. Santa Claus could’ve made the ad. That doesn’t change the ad. That doesn’t change what the public sees. I think that Tyler thinks that maybe because I feel that  he’s not as bad of a person as I originally thought he was that I am saying the ad is ok. The ad isn’t ok!”

Check out Dr. Boyce Watkins’ video response below:

  • The Brain

    Tyler the Creator sux ballz!! His music sux, his show’s not funny and his commercial sucked. Why he has fans is unexplainable. To put it politely, I hope he goes away.

    • KLewis

      I wasn’t a Tyler fan until I listened to his last album Wolf. Dude has some good lines and deep lyrics in between all the sophomoric content. Plus his beats selection is dope.

    • Dwayne Nvo

      his fans are all white people

  • ladynamor

    I pulled up this guy to see who he is and listen to his music and LMAO! This guy is super corny. LMAO OMG! Almost like a hoax. I guess he is saying why take anything he does serious, its an act.

    • St Martyr

      Exactly!! HE says that! Look at his twitter! The stuff he wants to do etc! You got it. People need to chill out and get a life. Rap & Hip Hop is boring and repetitive as it is,thank god someone is mixing it up. Would the Beastie Boys survive today? Did Everyone forget Slim Shady? People…come on.

      • Guest

        tyler looks like a chimpanzee – that’s why the execs hired him and his art – it’s all laughable coonery to them – and they’re right.

      • Tyler cold AF. Did u hear his cd Wolf?? He showed his growth and lyricism.Go listen to “Colosaus/Bridge of Love” and stfu

      • Guest

        Nate – naw, I won’t listen – I’ll leave that to you – with your dis-respectful response to debate – your the last fool to take advice from.

      • I’m the fool but you’re the one choosing ignorance over being enlightened??

      • Guest

        Nate – re-read my comments – I’m doing the enlightening.

      • PharaohRA

        tyler is wack. OF is wack. only domo and earl are worth listening to the rest are shock value rappers saying absolutely nothing if not emo stuff

      • Hodgy Beats an Tyler cold AF also. Did u not here Oldie?

      • ladynamor

        growth and lyricism LMAO

      • TALK_BOSS


      • ILLAmusic

        Unfortunately, heard wolf..it’s garbage. OF is garbage in general

  • Reblogged this on The Music Nerdvocate and commented:
    This post from AllHipHop.com is EXTREMELY important. Just sit down for a few minutes and take a listen to Dr. Boyce Watkins and what he has to say in this video. It’s well worth the effort.

  • EQ

    sensitive ass people..how the hell is this racist??…

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  • dehova

    He rolls with Frank Ocean. That’s all i needed to know #PussyLoverOverHereSon

    • #A-RealManDoesn’tHaveToSayNoHomo

      • dehova

        Fa Real. Good thing I didn’t say that then. #AllHailThePussy

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  • Harriet__Tubman

    The ad wasnt offensive at all. I couldnt even understand it anyways. It was boring af and not even funny. OFWGKTA

  • The ad was some coon ish, Black men in a line up w/ ghetto names, battered white woman. Not exactly Richard Pryor or Dave Chappelle making light of racism, more like further promoting a stereotype. If u can’t see that offtop, you probably don’t know your/our history, or dgaf

  • Dwayne Nvo

    Hes wrong. It’s white man who is directing him.

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