Tidal Explains Early Leak Of Rihanna’s ‘Anti’ Album

(AllHipHop News) Through all of the rapper squabbles last week, Pop/R&B superstar Rihanna managed to grab some attention as well by releasing her 8th studio album Anti. The project suffered an unexpected leak on Tidal before it was scheduled to go live, but according to the company’s Director of Marketing Grace Kim the mishap did not hinder the initial success of Anti.

[ALSO READ: Rihanna Releases ‘Anti’ Album Featuring Drake & SZA On Tidal]

“Look, we know what happened here, in the sense that unfortunately we still rely on systems, and there was a system error. But I don’t think it hurt it at all,” Kim relayed to Spin. According to Tidal, the system error was caused by Universal Music Group.

The statements about Anti not being hurt by the error appear to be accurate. Rihanna’s latest effort was downloaded more than 1.4 million times in 15 hours on Tidal, streamed more than 13 million times the first day, landed at #1 on iTunes, and already certified platinum by the RIAA.

While Anti will get a platinum plaque from the RIAA, Billboard will include the downloads via a free Samsung code giveaway for its album charts. Tidal apparently was in communication with Billboard about the partnership between Rihanna and Samsung, but the artist-owned company was more concerned about the “Work” singer connecting directly with her fans than Nielsen album totals.

“This is the new model. The new model is about how many fans are we getting the music to,” added Kim. “Soon enough everyone else with have to come along for the ride. We believe this is just the beginning of how we market albums, how we distribute music to fans, how fans consume music. It’s just a different way of thinking.”

[ALSO READ: Rihanna’s “Anti” Album Downloaded Over 1 Million Times In 14 Hours]

  • The Legendary Troll

    Apple released the Drake track in response lol

  • #Mr.Toadman AKA Toastman

    ?? Gtfoh

  • TheAfroRican

    Yeah right

  • hoeyuno

    So Rihanna gave the system a virus?



  • Frank Yoster

    So riri goes plat just by seelllin it to samsung? Hmmm that sounds like a cheap move! So basically u make an album…sell it to a phone or watever company technology there is out there and u consider that plat sales? Bullshit

    • Marc Btes

      I mean in all honesty its not. If the fans arent going to buy the album but yet download it free via apps, internet, etc. Why would you not go this route. Also people are not buying albums these days. With Itunes you can download single songs from an album. And an album can not go platinum from 1 song being downloaded a million times…and Its not like people really go to best buy these days for albums.

    • Weedras

      digital is the way to go physical copies aren’t selling like they used to

    • Papi Peligro

      A Ciara couldn’t sell with a bucket of chicken so its still something to be said for people reaching for it.

    • D.M.

      Agreed!! Isn’t this the same thing Jay did?

  • Eli Pinilla

    For a major company, Tidal sure does have executives that like to point fingers and talk business over social media.

    • Watever

      Except it wasn’t over social media. It was an interview.

      • Eli Pinilla

        Except for its just a general statement and they’ve done it over social media before.

      • Weedras

        the strategy of transparency or to offer some semblance of it.. that is all it is…

  • Penicillin Penny wins again…

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  • 2012Industry1

    I call Bullshit! How can a $25 Million dollar deal equal to a million individual copies sold??? You post a free download link and count each free download and call that sales?? That’s cheating, scamming, lying, forcing rules, lazy and all kinds of wrong. I hated when Jay did that with Magna Carta. Yeah, albums don’t sell like they used to, but they knew she was gonna catch a brick so they went about it that way?? Adele, Beyoncé and Swift don’t need that, and yet that’s who they compare her to as far as lanes and hits. This industry is Shit!