Dame Dash Launches New Clothing Line and Social Networking Site, BlockSavvy.com


fashion mogul Damon Dash plans to launch a new clothing line called CEO, which

will reflect a cleaner and mature look. "I’m

an old school dude, not very trendy. So, if people are not dressed the way I’m

dressed, I’m going to make clothes that reflect that," Dash told AllHipHop.com.

"I’ve always been an oak, and I say that to say that the same thing that

I’m wearing now, I could have been wearing in ’85 and ’95." Dash,

who is the former co-owner of Roc-A-Fella Records, explained that the CEO line

will lean towards a higher-end price point. "I

thought it would be interesting to have someone from the urban marketplace to

attack fashion from that aspect – not regular fashion, but couture. I’ve learned

a lot about fashion, not just urban fashion," Dash said. "It’s a different

work ethic." Dash

and his wife, designer Rachel Roy, share a plush office space in Manhattan, and

the 35-year-old Harlem native said that he’s learned much from his better half."She

works hard. [I’ve learned a lot] just by seeing how she does what she does,"

he continued. "So [those] ideals from real fashion come into everything that

I do." In

addition to his CEO clothing line, Dash stated that he will also launch a clothing

component to his successful PRO-Keds sneaker line. The

colors of the line will coordinate with the hue of the kicks. "If I don’t

set the trend…I’m just not a follower. Its just not me," Dash said. One

trend Dash does see worth following is the online craze of social networking.

BlockSavvy.com is a new initiative Dash has undertaken with Kwame DeCuir and Kareem

"Biggs" Burke."This

is our version of a Myspace, but I don’t want to say urban Myspace, but its like

a social networking system," Dash revealed. "It’s got a lot of interactive

components and the technology is off the hook," he said of the site, which

even offers a "virtual economy." The

invite-only social site allows users with a fashion acumen and stylistic point

of view to customize their virtual room with name brands and customized items.


user is given a profile and the ability to live in a certain "block,"

consisting of The Ave, The Fashion District and Main Street. These

profiles are already user friendly to other sites like Myspace and blogs. Celebrity

profiles include Paul Wall, Naomi Campbell, boxer Winky Wright, Jim Jones and

even Biggs, who is known to shun the limelight. For

more information, go to BlockSavvy.com.

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