Producer/rapper Pharrell Williams will join former Vice President Al Gore, former Live 8 executive producer Kevin Wall, actress Cameron Diaz and the MSN Network in the Save Our Selves (SOS) campaign.
The group launched The Campaign for a Climate in Crisis today (Feb. 15) at the California Science Center.
In addition to Pharrell, Snoop Dogg, the Black Eyed Peas, Duran Duran, Red Hot Chili Peppers, John Legend, Akon and a growing list of artists will perform during Live Earth, a 24-hour concert on 7/7/07 on all 7 continents, that will bring together more than 100 of the world’s top musical acts.
Earlier this month, the Intergovernmental Panel on Climate Change (IPCC) released a 21-page report in Paris.
The IPCC conducted studies by more than 2,000 scientists from around the world, who found that the earth’s temperature would rise 3 degrees Celsius by 2100.
The rise would put over 4 billion more people at risk of serious water shortages.
“Water shortages, heat waves, storms and floods are likely to be the result of global warming caused by human actions,” the report stated.
“Our climate crisis is the paramount challenge facing humanity,” Kevin Wall said. “SOS is more than a global distress call. SOS will give the world the tools we need to answer that call with meaningful action. The most important part of SOS is how individuals, corporations, and governments respond. A global response can conquer our climate crisis. SOS asks all people to Save Our Selves because only we can.”
The proceeds from the event will fund a new, multi-year global campaign to combat the climate crisis, led by The Alliance for Climate Protection and its Chair, Vice President Al Gore.
The initiative will utilize television, film, radio and the Internet, in an attempt to educate billions of people through concert attendance and broadcasts.
MSN will also make the Live Earth concerts available across the globe for television audiences.
“In order to solve the Climate Crisis, we have to reach billions of people,” Al Gore said. “We are launching SOS and Live Earth to begin a process of communication that will mobilize people all over the world to take action,” Gore said. “The Climate Crisis will only be stopped by an unprecedented and sustained global movement.”
Concerts will take place in Brazil, Shanghai, Japan, Johannesburg, London, Sydney, and the Eastern United States.
Starting today, people can go to http://liveearth.msn.com to support the global movement and watch the Live Earth concerts on the website on 7/7/07.
