Breeding Ground Spotlight: Double Down On Dubb


Though some feel as if the Golden State lost its way musically with the rise of infectious dance tracks; for fans of gangster rap (invented and popularized by California) and laid back, lyrically infused tracks now synonymous with artists like Kendrick Lamar, there is an alternative: a new breed of artists returning to their classic West Coast roots.

Enter South Central’s own Dubb.

The 323 native has already garnered features with an admirable list of artists, including; The Game, Kendrick Lamar, Smoke DZA, Cali Swag District, Tyga, Ab Soul, and Yung Berg respectively, and has even shown up on Snoop’s radar as someone worth watching. What set you onto the path of an artist?

Dubb: At first my sole focus was basketball. I played in high school, both as a point and shooting guard, and wrote raps on the side. Did you just play, or were you any good?

Dubb: [Laughter] My jumper was wet. So they called me “Sparkletts”  like the water. But over time, I was more excited about going to the studio than getting on the court. People thought I was good at it so I made the switch. Is there a specific reason behind your name choice?

Dubb: Well my name is Quincey White… People start calling me Q DUBB for short, and over time I dropped the Q and made the DUBB actually stand for something. [It’s an acronym for “Determined. Unique. Beyond. Belief.”] You’ve already worked with an impressive list of artists; how did some of those collaborations come about and can we expect the same on your upcoming project?

Dubb:  It was just timing. I got to work with Game after being introduced from a (now deceased) friend. After that I just kept working.

I decided not to focus on features because the EP is just about me, my life, and things that I’ve been through.
: Your new project, Black Box is scheduled to drop in March; what do you hope to accomplish with it?

Dubb: I’m just trying to build my own personal cult following. When I say I’m an independent artist I mean I’m really by myself, with the help of a few close friends; I want to build my fan base organically. what are your thoughts on potential deals down the line?

Dubb: I’ve received offers but it just wasn’t the right situation. I’m not in a rush to say that I’m a signed artist just to be able to say it; when the time is right, they’ll come. You’ve recently started dropping new releases weekly. Are any of these in connection with Black Box?

Dubb: I’m giving away good, quality music that’s not even on my tape. These are just things that I’m releasing. The title, [Black Box] comes from the boxes that are included on every flight. They can be used to tell the story of a plane crash. I’m considering going back and putting together the music I’ve just been giving away into a project titled “Baggage Claim;” and another called “The Arrival” once I’m at where I feel I need to be. Can we expect any videos in connection with your weekly releases?

: I have a video coming out with Busta Rhymes artist Reek Da Villain called “Get it In.” do you feel your music fits in, regarding the current crop of artists in LA?

Dubb: I feel like everyone is on the “Ratchet Wave.” I don’t knock it, but its not what I do, I’m just telling it how it is from my own perspective. I’m not claiming to have million dollar cars, I’m talking about what I’ve actually lived. People are always a mystery. As they’re learning about me, I want them to know about Quincey, not just Dubb. I feel like rappers put on a costume for the public and act completely different in private. I want my music to show all of me. I’m not trying to be the next ‘Pac, but I do want to be influential like he was. Music like that spoke to you and connected with the people.

Black Box will be released March 27th.

Follow him on Twitter: @itzdubb
Instagram: _itzdubb