Lyor Cohen Teams Up With Twitter To Find Next Star Via Tweets (VIDEO)


(AllHipHop News) One of the most annoying practices on social media may have just became upcoming artists best way to get signed. During his keynote at international music conference Midem, Cohen announced that his independent music venture 300 will partner with Twitter. 

The former Def Jam president and 32 year music industry veteran highlighted the growing change in the landscape of music consumption and a need for those searching for talent to adapt accordingly:

In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent. If you want to get signed, you have to engage with Twitter, and of course YouTube, and we’ll be looking to try and develop tools that the rest of the music community can utilize.

In an interview with Billboard, Cohen explains that the partnership with Twitter will last a year and will give his music venture 300 “access to the data and building tools for artists in the creative community for them to be discovered and amplified.” No artists are signed yet, however Cohen says that he is open to signing an unknown artist with an enormous social media presence.

[ALSO CHECK OUT: Kendrick Lamar’s Performance Was Most Talked About Grammy Moment On Twitter]

Twitter’s recent business moves in the music industry coincide with Cohen’s goal of a creative hub connecting artists, agents, mangers and fans for artist development. Back in January, Twitter partnered with leading music data service Gracenote which implemented Twitter Verified Artists in its video and music database. Gracenote powers the information retrieval in iTunes and XBOX Music. With this partnership would allow fans to view and interact with an artists’ Twitter feed without leaving their Gracenote-powered music service.

Check out Cohen’s full keynote speech as he explains the partnership with Twitter and more below: