Video: Feel Rich and Tyrese Team Up to Help End Infant Mortality #text4Baby


Editor’s Note: “Feel Rich” is our partnership with QD3, the talented son of music legend Quincy Jones. “Feel Rich” is all about creating a healthy lifestyle for Hip-Hop culture – both the artists and the fans. Enjoy!

Feel Rich is more committed then ever to our mission of making every ‘hood around the world healthier, and it’s been really exciting to see the community grow each month and become a social media support system for many. When Quincy and I created Feel Rich, we made a pact to only work with health partners who were trying new and innovative ways to communicate with our target demographic. It was important to seek out partners who were pushing the envelope and truly making a lasting impact in the community. As a result of standing by our pact, we are excited to announce our partnership with text4Baby and their founding sponsor Johnson & Johnson.

We have envisioned many ways to make vital health messaging more relatable and accessible to our demographic; the text4Baby mobile service fits this vision, and the timing couldn’t be more important. Each year in the U.S., more than 500,000 babies are born prematurely, and an estimated 28,000 children die before their first birthday. The infant mortality rate (6 in 1,000 live births) in the U.S. is one of the highest among developed nations, and rates are much higher within the African-American community, regardless of income, educational level, or location.

These numbers signify a major health crisis, and they seem unfathomable in a world of abundance accessible health information. But not everyone has the time or the resources to access this information – which is exactly why a service like text4Baby is so vital. Everyone has a cell phone and everyone knows how to correspond by text message. But text4Baby isn’t just a free text service sending out mass messaging; the service is customized and timed to a women’s due date or date of their baby’s birth. This attention to detail is working, as the service has increased users knowledge about health and helped remind mothers of important doctors appointment. (

The Feel Rich team and community is very excited about this partnership with text4Baby, and we hope you will join us and participate as we try to make moms all across the country Feel Rich.

Shawn Ullman

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