Cadillac Celebrates 50 Years of Hip-Hop & its New Escalade IQ

Cadillac is iconic and always part of the culture.

Cadillac recently revealed the Escalade IQ. The vehicle is the first-ever all-electric luxury full-size SUV brimming with iconic design, the highest level of craftsmanship and the latest automotive technology. The Escalade has been a pioneer in the luxury space and quickly became a fan favorite.

The parallel between the Cadillac Escalade and Hip-Hop lies in the shared emphasis on boldness, both representing a fusion of style, power and self-expression, appealing to those who want to stand out.

In celebration of the first-ever all electric ESCALADE IQ and the 50th anniversary of Hip-Hop, Westbrook Media and Cadillac launched a branded content series called Backstage featuring Hip-Hop royalty MC Lyte, Big Boi & DJ Jazzy Jeff

Published through the Genius media platform, the series captures DJ Jazzy Jeff engaging with MC Lyte and Big Boi capturing their first reaction to the ESCALADE IQ and discussing their journeys in Hip-Hop and Cadillac’s impact on the culture.

Check out the series here: