The Blueprint Group is best known for managing prominent musicians such as Lil Wayne, T.I., Nicki Minaj, The Roots, Brandy, G-Eazy, Trippie Redd, Lil Nas X, and other stars at one point in their respective careers. The Atlanta-based company has now joined a new venture.
Tsū, Inc. is partnering with The Blueprint Group to distribute $5 million in company equity among creators who most actively support the social commerce platform dubbed the “Social That Pays.” BPG’s investment into the Norwalk-headquartered application will also expand the media presence of the management agency’s artists.
“The Blueprint Group has always been at the forefront of innovation, strategic partnerships, and brand alignment for our entire client roster. Partnering with Tsū allows us to not only continue that legacy with our in-house clients but to offer the same opportunities to other artists, content creators, comedians, entrepreneurs, and athletes,” says BPG Co-CEO Cortez Bryant and BPG Chief Marketing Officer Al Branch in a joint statement.
In addition, The Blueprint Group and Tsū co-produced the comedy series Trippin On Sundays – starring Nard Holston, OD Odell, and Sunshine – which streams exclusively on the app. Former NFL player Tiki Barber and veteran entertainer William “Ray J” Norwood Jr. have also been connected to Tsū. Music executives Ryan Haslam and Billy Jones supervise Tsū’s day-to-day operations along with The Blueprint Group executive team.
“Our community of creators is at the core of Tsū’s success. Today we’re expanding that community with The Blueprint Group’s incredible roster of talent. We continue to be the only platform treating our creators as partners and we have gone further than ever before by offering company equity. No other social media platform can say that,” adds John Acunto, Tsū’s co-founder and Chief Innovation Officer.
Tsū is offering influencers a pay-out rate of up to 50% from advertising revenue for content created and shared via the service. During the COVID-19 pandemic, content creators will receive a 100% award rate based on the revenue generated by the “Support Me” button after costs, expenses, charges, and other applicable holdbacks.
According to the company’s website, the “three core pillars” of Tsū are listed as:
Awarding content creators based on an ad revenue
Enabling commerce at the point of discovery via a personalized storefront
Providing tools that inspire content creation
“While the largest social media players are favoring advertisers over consumers, Tsū believes in giving content creators, influencers and all our platform users an opportunity to earn advertising dividends from the valuable content they are creating,” stated Acunto in a 2019 press release announcing the company’s relaunch.
Acunto continued, “The new Tsū model will put content creators and influencers in alignment with Tsū on a revenue basis. We intend to release further information to our large and growing list of influencers that have begun to pre-register and build profiles soon. We are looking forward to a launch that shifts the social media paradigm forever.”