This week, Hpnotiq launched its first-ever animated “sipcom.” The HQ centers around the alcoholic beverage brand opening a club under the direction of fictionalized rappers Fat Joe and Jim Jones.
The two New York City Hip Hop legends and other characters appear in a nightspot filled with Hpnotiq bottles. Special celebrity guests are expected to show up in future episodes of the 10-part series.
“Hpnotiq has been a part of Hip Hop culture since the early 2000s – from the bars, clubs, and nightlife to music videos the famous blue hue bottles were synonymous with a good time,” says Fat Joe, Creative Director at Hpnotiq.
“So with many bars and restaurants closed during the past year, we decided to launch a virtual nightclub in The HQ which is Hip Hop’s first animated ‘sipcom’ series,” adds Joe.
He continues, “I teamed up with my fellow NYC rap icon Jim Jones to discuss the rap game, classic Hip Hop moments, and even recipes on how to make the brand’s signature cocktails so we can bring the Hpnotiq Experience directly to your home.”
After winning, the #IconiqSession competition, Queens-based producer/rapper Tenn Buick earned the chance to work with Jim Jones and Fat Joe in the creation of The HQ theme. The song was recorded at Jones’ Quarantine Studios.
New episodes of Hpnotiq Presents: The HQ are scheduled to air weekly on Hpnotiq’s Instagram, Facebook, Twitter, and YouTube accounts.