Jay-Z has been in producer mode, gracing the red (and blue) carpets in London and L.A for the rollout of his movie, Black Western, “The Harder They Fall.”
#TheHarderTheyFall Los Angeles premiere
— JAY-Z Daily (@JAY_Z_Daily) October 15, 2021
📸: @kodaklens pic.twitter.com/urwmpJqDsR
Tiffany Haddish, Lil Rel Howery, Sarunas J. Jackson and Logan Browning attend a special screening of “The Harder They Fall” at the Shrine Auditorium and Expo Hall in Los Angeles, California.
— Getty Images Entertainment (@GettyVIP) October 14, 2021
More 📸 #TheHarderTheyFall 👉 https://t.co/GttV6W5Cmy pic.twitter.com/RCtJhwrl4I
.@KELLYROWLAND at the #TheHarderTheyFall LA premiere ❤️ pic.twitter.com/wpSMrWrgMH
— DC3 SQUAD (@DC3_SQUAD) October 14, 2021
All Black everything, we love to see it 😍
— Strong Black Lead (@strongblacklead) October 14, 2021
What a night celebrating #TheHarderTheyFall! pic.twitter.com/Mg7G3dWHKb
JAY-Z, Nas, Swizz Beatz, Kelly Rowland, Kehlani, and more attend the premiere of Netflix’s #TheHarderTheyFall in L.A. pic.twitter.com/itTtupWmh7
— digitalfeedmedia (@digitalfeedtv) October 14, 2021
At the after-party, however, the emcee in him came out and he hopped on the mic for all in attendance.
And Jay Z ended us off right last night!!! #TheHarderTheyFall pic.twitter.com/bMeN8Oxoqu
— 💎HOLLYWOOD CHAR💎 (@HollywoodChar__) October 14, 2021
The after-party was a real celebration of the movie and its majority Black cast. Jay-Z pulled out all the stops and had a live band to entertain the guests. In a surprise for everyone there, the Roc Nation boss took to the mic for an impromptu performance. In one clip, Jay raps his freestyle on TooShort’s “Blow The Whistle” beat.
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In another, he’s performing the anthem “You Don’t Know,” from “The Blueprint” album.
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Here’s another of Jay-Z performing “Jigga What, Jigga Who”
And Jay Z ended us off right last night!!! #TheHarderTheyFall pic.twitter.com/bMeN8Oxoqu
— 💎HOLLYWOOD CHAR💎 (@HollywoodChar__) October 14, 2021
It is said he “had an amazing 90-minute jam session“ with director/composer/songwriter Jeymes Samuels and his brother Seal.
After the LA premiere of THE HARDER THEY FALL, director/composer/songwriter Jeymes Samuels, his brother Seal and his producer/songwriter Jay Z had an amazing 90-minute jam session. Here’s a snippet. pic.twitter.com/kLLCSlhJYb
— Scott Feinberg (@ScottFeinberg) October 14, 2021
The Los Angeles launch at the Shrine auditorium featured a bright blue carpet and some heavy star power, with even more celebrities attending the after-party. Jay-Z’s good friend, Kelly Rowland was there, though apparently nobody told Hov. The moment he spotted his wife’s Destiny’s Child bandmate has gone viral.
Jay Z so rich he even look “surprised” like a rich person https://t.co/5ZXZNsxJN1
— Runway Skin & Wellness ✨ (@runwaybella) October 14, 2021
Jay Z’s reaction to seeing Kelly Rowland is priceless 🥺❤️❤️ pic.twitter.com/Gve5LywrfG
— HOT 97 (@HOT97) October 14, 2021
I Don’t Think I’ve Ever Seen Jay-Z Have An Expression Like This In My Life https://t.co/lSzUC1nB2n
— DJ First Class™ 🏁 (@1DJFirstClass) October 14, 2021
Jay Z and Kelly Rowland pic.twitter.com/cKzXZjtPxp
— horhay cahsteejo (@blaccbrry_) October 14, 2021
Speaking back in 2018 he said: “I think that was the last frontier of where the song was going to go. Had he not done that it might not have gone there, east coast and beyond and you know, people will play Jay-Z’s verse.”