On November 1, NLE Choppa released the From Dark to Light project. The single “Bryson” already has a music video, but the Memphis-bred entertainer is working with RisingStar AR to produce a special collaborative visual for the track.
NLE Choppa is challenging his followers to make their own augmented reality “Bryson” visuals using the RisingStar AR app. Fans can record a virtual performance from their home or other locations alongside a 3D hologram version of the 18-year-old rapper born Bryson Lashun Potts.
50 of those posts will be compiled together to produce the “world’s first fan-created 3D hologram” music video. Plus, there’s a chance to win a merchandise pack, a FaceTime call with NLE Choppa, a night at The Fairmont Miramar Hotel, and a $25,000-valued 3D hologram of themself. Anyone interested in participating in the process must upload a RisingStar AR “Bryson” clip to Instagram and mention @NLEChoppamusic and @RisingStar.ar. Each entry must also include the tags #BrysonHologram and #FromDarkToLight.
“NLE Choppa is one of the hottest new artists in music today, and his new mixtape is sure to be a massive hit with fans across the U.S. and around the world,” said Attila Kralik, founder and CEO of RisingStar AR.
Kralik added, “Part of NLE Choppa’s appeal is the innovative and trendsetting ways he connects with fans not just through his music but also through social media and technology. We’re excited to help him become the first artist in the world to bring fans together to create an AR music video like no other.”