Miami rap star Rick Ross is bringing his marketing potential to the forefront via a new partnership with Proximo Spirits, Inc. and 1800 Tequila.
The rapper, along with his Triple C’s crew, will endorse 1800 Tequila’s Select Silver, a new beverage described by the company as “the first and only 100 proof clear tequila on the market.”
According to Ross, the parallels between 1800 Select Silver and his musical accomplishments are prevalent as he expressed his willingness to make the drink a success with consumers.
“Of all the tequilas out there, the 100 proof 1800 Select Silver is the ‘big boss’ and the only tequila I would put the Rick Ross name behind,” the rapper said in a statement. “1800 Tequila is a brand I’m really excited to grind and build with, and as I keep pumping out the hits, topping the charts, and discovering new talent like my crew Triple C’s – 1800 Tequila will be rising to the top with me.”
Ross’ 1800 Tequila alliance comes amid the rapper’s success on the charts with his latest album Deeper Than Rap.
The rapper’s current good fortune as well as the popularity of his music provided Proximo with a easy decision on whether or not to involve Ross in the promotion of 18 Select Silver.
“Rick Ross and Triple C’s were an obvious choice for us,” the company’s head of marketing, Elwyn Gladstone added. “1800 Select Silver is a serious tequila for the serious tequila drinker. It’s making a huge splash in the tequila market right now, just as Rick Ross is shaking up the music industry.”
The 1800 Select Silver promotion with Ross and Triple C’s is set to kick off this month with a video and photo shoot.