Rihanna has just dropped a new set of photos to promote her X Fenty undies line, and these images are sure to make everyone’s temperatures rise, as sales are sure to spike.
Rihanna is serving body in a barely-there cotton set that would look like granny panties on almost anyone else, but not RiRi. Ohhh No.
The strawberry prints look sweet as she poses at an angle that puts her big bust in full view on that voluptuous frame.
In the next photo, her top stays in place, but it’s flirting with the edge, giving just enough underboob without pushing too far.
The last shot shows Rihanna gazing directly at you, booty poked out with her bra showing how much she’s “grown” since having three kids with the luckiest man on earth, A$AP Rocky.
Savage X Fenty launched in 2018, grew fast on inclusive sizing, sharp visuals and Rihanna’s personal pull, then raised money at a reported $1 billion valuation in 2021.
The brand saw revenue growth of more than 200 percent in a single major year, catapulting Rihanna into the billionaire league.
This explains why these drops are not just thirst traps. They are commerce with a pulse.