Sean John clothing
company has announced that Miami Heat NBA star Dwayne Wade will be featured in
their fall advertising campaign.
Wade, a 2004 NBA All-Rookie First Team selection, will be sporting
all three Sean John men’s lines: Sean John, Sean John Collection and Sean
John Tailored.
Previous models have included Tyson Beckford, Mase and P. Diddy
himself. Look for the ad campaign to be featured in GQ, Vibe, The Source, Unleashed,
FHM and Complex, among others.
“Dwayne Wade is the Sean John man,” said Sean John
owner, Sean “P. Diddy” Combs. At such a young age, he has become
one of the best players in the NBA. We’re going to make Dwayne Wade the
first NBA male supermodel!”
Sean John is a privately held company created by Sean “P.
Diddy” Combs and made its fashion debut with a men’s sportswear
collection in the spring of 1999.
The company has reached retail sales of over $450 million and
in 2004; the Council of Fashion Designers of America named Comb the “Men’s
Wear Designer of the Year.”
Dwayne Wade will be featured as one of People Magazine’s
“50 Most Beautiful People” when the magazine hit newsstands this
Friday.
Wade is the only
NBA player honored and one of only four athletes.
