Snoop Dogg Set To Launch The Fight Club Boxing League With Triller

“We are changing the entire game; boxing will never be the same.”

While Nate Robinson getting knocked out by Jake Paul was the most viral in-ring moment from the Mike Tyson vs. Roy Jones Jr. pay-per-view on November 28, Snoop Dogg was crowned the real winner by a lot of viewers. The Hip Hop legend’s commentary was repeatedly referred to as the highlight of the night.

“Saturday’s event broke the internet, with the fight taking over the top 1 through 8 most-tweeted-about topics and leading FITE TV to the number one app in the App Store,” said Mike Lu, CEO Of Triller. The video-sharing platform presented the Tyson-Jones fight.

Snoop (born Calvin Cordozar Broadus Jr.) is now partnering with Triller to start a new boxing league. The Fight Club will feature the D-O-Double-G taking on the roles of celebrity host and announcer. Plus, he will help select the fighters and musical acts. Proxima will be the production partner, promotor, and marketing partner.

“Up until this weekend, boxing was about the experience of one small group of elite individuals who attended the fight in person,” said Ryan Kavanaugh, Principal of Proxima and co-founder of The Fight Club.

He added, “What we wanted to create with the Tyson vs. Jones event was an experience for all of the viewers at home, combining the highest-end production and lighting and a production quality never before brought to a fight. Today marks a paradigm shift as Triller and Proxima’s The Fight Club dedicates itself to delivering top-notch immersive experiences in the comfort of your home.”

According to a press release, The Fight Club bouts will follow professional boxing rules and feature various sources of entertainment. Saturday’s Tyson vs Jones event showcased live performances by Snoop, Ne-Yo, YG, French Montana, SAINt JHN, and Wiz Khalifa. The league is expected to have five to eight events per year.

“I have been involved in many events across many platforms. Saturday night, which marked the launch of Proxima’s The Fight Club league, was in the top 5 of my entire career,” said Snoop. “We are changing the entire game; boxing will never be the same and the audiences expect a new standard now. The Fight Club is that standard.”

The Los Angeles-based rapper continued, “Ryan and I have worked together for over a decade on many things, but this takes the cake. It was like watching a Tarantino film, the Super Bowl, Rocky, and Woodstock all in one.”  Wiz Khalifa declared, “I feel like I was part of history, something that everyone will remember. Thanks to Triller and The Fight Club for having me.”

Ben Silverman’s Propogate administered the foreign distribution of Tyson versus Jones. The company will be handling foreign distribution for The Fight Club’s future events.  

“We are excited to continue growing our partnership with Proxima and Triller as they expand and change boxing for diehard fans as well as bringing the sport to an entire new generation of fans. We look forward to bringing The Fight Club events to our partners around the globe as we did with Tyson v Jones Jr. from Australia to the UK,” said Cyrus Farrokh, President, Distribution at Propagate Content.

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