Republic Records’ Landon Cube is best known for collaborating with superstars like 24kGoldn and Lil Skies, but his most recent track, “Down & Out (w/ SypSki & lil rxspy),” was released through SunPop Music, a label we hadn’t heard of before.
The label’s socials are mysteriously empty, but after a little research, we were able to find the names of a few major releases.
In addition to Landon Cube’s “Down & Out (w/ SypSki & lil rxspy),” SunPop has released: “Bad Intentions” – from Exit & boyband (of Internet Money fame) “Highlight Reel” – from Dylan Rockoff & bbno$ collaborator, Max Wells “Smile” – from Sara Bareilles & Todd Carey “False Art” – from Lizzy McAlpine & Ben Kessler, ….making for 10 million+ global streams in 2020 alone.
SunPop’s trademark “flag” signifier seems to be something artists want on their releases these days.
“SunPop is still a ‘behind-the-scenes’ operation for the most part….we don’t have a real social footprint and we don’t advertise. A lot of labels get to boasting before they have anything to back it up, but we want our work to speak for itself,” a spokesperson told AllHipHop.com. “We may officially launch the brand later this year, but right now it’s ‘if you know, you know. If you don’t, you don’t.’”