(AllHipHop News) Music act/executive/entrepreneur DJ Khaled is continuing his breakout success from 2016 into 2017.
Champ Sports partnered with the Snapchat king for the new Secure The Bag video game.
Fans get to maneuver the jet sky-riding Khaled through time periods as he collects virtual Timberland boots.
Players are then prompted to screenshot their score and post in on social media with #STBChallenge.
“Our expectation is that DJ Khaled’s fans will be playing the game, sharing scores, and challenging their friends,” said Patrick Walsh, VP of marketing for Champs Sports. “The game will drive awareness of and excitement for the upcoming [Timberland product].”
DJ Khaled worked with Timberland for a collaboration being revealed in Champs Sports stores on January 25.
The Secure The Bag game, created in conjunction with ad agency AKQA, is available for play at ChampSports.com.
Check out a preview of DJ Khaled’s Secure The Bag.
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