This interview went down before Lawrence Parker “welcomed” Soulja Boy Tell’Em to Hip-Hop. That’s cool and all, but the jury is still out for most rap listeners and Hip-Hop fans. Well, maybe not the three million that copped, and all that danced, to his “Crank That (Soulja Boy)” single.But no matter where you stand on the Soulja Boy as legit artist argument, the young lad handles his business. He insists his as yet untitled follow up to his 2007 proper debut, souljaboytellem.com, is going to “kill.” Then there’s his deal with Yums shoes for Soulja Boy designed kicks, a cartoon called, wait for it, Soulja Boy Tell’Em and whatever else he has his enterprising sights on (film, clothing). Besides the too typical rap as a means to get paid ambition, there is also that let’s say, riff, with Ice-T over the OGs comments on Soulja Boy killing Hip-Hop. While both sides of the Soulja Boy as Hip-Hop Murderer debate rage on, what is undeniable is the now 18 year old’s confidence. Either way, only time—and more hits—will tell whether DeAndre Cortez “ Soulja Boy” Way will leave a lasting imprint in the rap game or be relegated to footnote status. Read how he tells it.  AllHipHop.com: Tell me about this deal with Yum Shoes, how did it come together?Soulja Boy: I was on tour earlier this year with Chris Brown and Bow Wow, we was doing the UPC tour and we had a show in Dallas, Texas. You know I did the “My Dougie Remix” with Lil Will and when we was down there they were rocking the Yums and I ain’t know the Yum company was a Dallas based company. So I was like, Man can you get me in contact with one of the dudes…so got in contact with the owner and two weeks later the deal was done and we’re getting in crazy orders for them man. Finish Line, Jimmy Jazz everyone, and basically that’s how that whole situation came about.Lil Will f/ Soulja Boy Tell’Em “My Dougie” VideoAllHipHop.com: And how’s the shoe gonna work, are you designing?Soulja Boy: Actually I already designed both of my shoes the first year I designed was the Soulja boy shoe, the next shoe I designed was the S.B Money shoe and the Soulja Boy shoe is releasing in November, the S.B shoe releases early in 2009 like January, February and both of the shoes is crazy though. I just went in and processed this crazy shoe like what would I buy if I went inside of a sneaker shop, you know what I’m saying, and that was it.AllHipHop.com: Now, what’s up with this cartoon you got coming in November how’s that coming together?Soulja Boy: I was thinking to myself like I always wanted to do a video game or do a TV show and actually I didn’t want to do no reality show. I had a lot of offers for reality shows, I turned them down. I was like I wanna do a cartoon. I’d went to label and talked to Jimmy [Iovine] and he’s like well let’s make it happen let’s see if the idea for it so the first one we did was like the Lebron James just to check it out and we showed it to Jimmy he liked it, he got a good response so we got the creators and they’re working on it – the animators. I told them how I want it to look, when it comes out it’s gonna be stupid. I ain’t just want another regular cartoon, actually what this cartoon is this cartoon’s living inside of the real world so it’s gon’ be different, it’s gon’ be cartoons talking to real people, you know you don’t see that on TV I think we’re the first ones doing this so we’ll see how it turns out.AllHipHop.com: Does the cartoon have a title yet?Soulja Boy: Well I’m aiming for Soulja Boy Tell’em. We had two different ideas first I wanted to call it Bad Little Homies then I wanted to call it Soulja Boy Tell’em so I think we’re gonna stick with Soulja Boy Tell’em.AllHipHop.com: What’s going on with your next album, how far along are you?Soulja Boy: I got a record [“Donk”]. I got that in the streets right now, I just shot a video for it, got it on MTV. And I just did that to help me boil over into the second album which is my new project and it’s gonna be crazy, I went in with Polow for the first single so the first single is bananas. Like I don’t really wanna give it out but once it comes out it’s gon’ be stupid.Soulja Boy “Donk” VideoAllHipHop.com: Do you have a title?Soulja Boy: Nah, nah. [Laughs]. But it’s gonna be crazy, it’s like once it comes out it’s gonna take over just remember what I told you on this interview.AllHipHop.com: How involved is [Mr.] Collipark have in the recording/creation of the album?Soulja Boy: I ain’t work with Collipark yet. I got like 35 tracks, I just gotta pick the top ones but this album I really did myself, he wasn’t really in on this album. I went in and did the record with Polow myself and that was a crazy record, the first single, and then on all the other records I went out with different producers. The first album I did 90 percent [of the] production and this album I said I would look out. I produced Bow Wow’s first single [“Marco Polo”] so I told him hop on my album, I went and got that, I got Sean Kingston, Arab he on the first album so basically it’s just like the first album, I did what I did and I turn it in.Bow Wow f/ Soulja Boy Tell’Em “Marco Polo” VideoAllHipHop.com: Is there any update as far as your tiff or situation with Ice-T?Soulja Boy: Oh, yeah yeah, the situation with Ice-T. Comments were made and opinions were stated and basically I put out a video with me replying to everything and then that was it basically. After that I guess it was over with. AllHipHop.com: Kanye West came out and supported you…Soulja Boy: Yeah, yeah Kanye came to my defense I was like that’s what’s up, good looking out you know what I’m saying ‘cause Soulja Boy Tell’em is misunderstood by some people. I’m just gonna do my thing and I’ma just let me do me and whoever don’t like it, do y’all. Leave me out of y’all’s mouth.  AllHipHop.com: Now Kanye even went as far to compare you to Nas, what’d you think of that?Soulja Boy: Comparing me to Nas…nah. I don’t think I’m anything like Nas. I don’t think Soulja Boy and Nas need to be in the same sentence so I’m totally different from Nas. I guess what he was trying to say is he was trying to break it down in a different way. Some people didn’t understand, you know, there it is again being misunderstood, so I don’t know. But if he talking about music wise or rap wise or whatever, nah I ain’t nothing like Nas.AllHipHop.com: Obviously, people always start to say you hear the talk oh he’s a one hit wonder or he’s talking rap music how do you deal with that on a day to day? Does it really bother you or you zone it out?Soulja Boy: Man, I be busy you know what I’m saying… I be cutting checks, I be cashing checks. I’m working man; stuff like that, it really don’t get to me. At this level I couldn’t ask for more. One year ago I was nowhere now where I’m at now man if you were in my shoes those kind of comments when you wouldn’t even fear none of that. Once you get on a certain level all the hate is irrelevant, it goes away with what you have. The power that I got is amazing. You think of stuff that you probably never thought you’d see in life once you get to a certain level, a lot of stuff changes a whole lot of stuff changes especially last year.AllHipHop.com: I guess as far as the sound I haven’t heard anything but with this new album is there any change to your method?Soulja Boy: Man, I’ma go head and tell you know this new album is gonna kill. The numbers that I put up the first album, you know I went platinum three times, platinum on “Crank That” like five million ringtones…this album is just to kill ‘em. I’m comin’ back and I know the number one question is, What is Soulja Boy gonna do next, how he ‘gon come back? And when I drop they’re gonna be like, Man he did it again. A lot of people are gonna be like, damn!AllHipHop.com: You sound like you’re a confident dude were you this confident before “Crank That” took off, or was it like you saw what you could do and built it up or was it already in you?Soulja Boy: I mean I ain’t cocky or nothing like that I just look at it as doing it. I look at it as doing it for the right reasons, if you do it for the wrong reasons. This is what I do. So like before I got signed before “Crank That” came out I was doing shows all around the United States, I was getting like ten stacks a show before I got on. Once I got on radio shows I was like I’ma do it for free; I started doing promotional shows but like I been knew that I could do it ’cause I have talent and because of all the fans I had and I wasn’t even signed. I just took it to the next level and now I’m doing it on a whole ‘nother level like I’m going to London, going to Paris, copping shoe deals; this is what I love to do and I’ma do it until I accomplish everything that’s on my list of goals to accomplish.AllHipHop.com: What’s on that list?Soulja Boy: On that list.I still ain’t did the movie yet, I still ain’t did the video game yet. I’m doing the cartoon, I did the shoe deal, I ain’t did the clothing line yet and it’s a couple more things on there. I got my platinum plaque, I’m trying to go platinum in every country man, I’m tryna do it big. I’m just trying to take over everything man and I think one day I’ma see if they realize once I’ve done everything it’s gonna be an achievement.

IT’S COLD IN THE D, Pt. 1: Detroit Rap CityPresident Franklin Delano Roosevelt once called the city of Detroit “the great arsenal of democracy” during World War II, when the notorious automotive manufacturing was used to create wartime weaponry. This same city birthed an iconic revolution on the streets of West Grand Blvd known as Motown, blazing the path for modern-day urban sounds. Despite contemporary expansion from revered residents like Elzhi, Phat Kat and and Miz Korona, Detroit’s Hip-Hop landscape has yet to garner more attention than its text-messaging mayor. Now a newer school of Detroiters are locking and loading this historic arsenal and rising from the ashes.Black Milk    For the sake of Detroit Hip-Hop, producer/MC Black Milk brings the same essential vitamins needed to restore sound on the streets of Motown. Following the 2006 structure-breaking loss of J Dilla and Proof (D12), the city was left in mourning. However, since Black’s inception on Slum Village’s Dirty District mixtape, he has established truck-knocking beats with funky soul evocative of Dilla’s trailblazing legacy. Along with fellow beat-maker Young RJ and lyricist Fat Ray, the production group B.R. Gunna was formed. Holding their own along-side Dilla and Kanye West, the team created all but two tracks on Slum Village’s third LP Detroit Deli. Consistently, Black has exhibited the crème de la crème lyrically with beats to match, since his 2005 debut Sound of the City, Vol.1. Black’s production credits also include names like Canibus, Phat Kat, Lloyd Banks and Pharoahe Monch. With his 2007 sophomore cut “Popular Demand” and 2008’s collaboration with Fat Ray The Set Up – Black is putting cheesy rappers and pseudo-gangsters out to pasture. His slated projects with artists like Sean Price and Royce the 5’ 9″, will ensure he leaves a memorable impression.  Muscling true Hip-Hop’s rise toward the top, Black Milk is skimming excess curd from the game. Black Milk “Sound The Alarm” VideoGuilty Simpson    Guilty Simpson is Hip-Hop, in every thuggishly browbeaten bar, he spits. Having a co-signer like the legendary J Dilla attesting to your dopeness can only mean colossal things popping for the Detroit-bred lyricist. As a member of the Almighty Dreadnaughtz crew, Guilty first emerged on the 2003 Jaylib track “Strapped.” Even before signing to indie label Stones Throw Records in 2006, he has contributed countless guest appearances  like the label’ s infamous collaboration with Adult Swim Chrome Children Vol. 1 & 2 and Dilla’s The Shining. When it comes to microphone checks, he is truly the hood’s elephant in the room, discharging stellar performances like Hollywood has DUI arrests. With enough strong-arming swagger to mount the tip-top of Detroit’s Renaissance Center skyscrapers, Guilty Simpson is proven guilty on counts being sicker than your average. His 2008 critically acclaimed Stones Throw debut Ode to the Ghetto solidifies Guilty past protégé-status toward a heavy-hitter in his own right. Guilty notably smashes the competition like a courtroom gavel amid boss-like production by Madlib, Dilla, Black Milk and Mr. Porter (D12). His gritty brand emanates representation of the everything rugged about the Murder-Mitten city.Guilty Simpson “Get Riches” Video                                                                                                                                                                                                            Waajeed    In Arabic the name, “Waajeed” means finder or seeker. Therefore, it is no surprise the Detroit-bred experimentalist and producer, with the same name usually finds samples, rummaging through discount crates at record stores for wack-sounding vinyl. This innovative beatsmith is not a music miser nor does he enjoy listening to crap, but he digs transforming dull rocks into a polished gems. “I really want to do something fresh,” he said. “Doing that challenges you a little more to do something outstanding.” Hailing from Detroit’s eastside community of Conant Gardens, Waajeed was one of the founding members of the group Slum Village, before their mass notoriety began. As an aspiring producer, Waajeed quickly went from designing the cover of Slum Village’s 2000 disc Fantastic, Vol. 2 to producing numerous tracks on their 2002 album Trinity (Past, Present and Future). Yet as a true artist, he still finds ways to create colorful art, with audible tints as vivid as Pharrell’s Ice Creams. One half of the rap/R&B collective the Platinum Pied Pipers, Waajeed understands the brilliance in the intact and obscure, like only a progressive artist can. He basks in the culture, pushing Detroit Hip-Hop to the forefront with bling47, a comprehensive website and online community reserved for what is musically popping in the D. Using turntables and switchboards like a painting canvas, Waajeed’s mark may be difficult to pin but draws listeners in like a Venus Fly Trap.  Invincible    Don’t let the bra strap get it twisted, Invincible is one of the illest up-and-coming lyricists that have ever touched a pen. “I’m striving to be one of the best period, not just one of the best with breasts and a period,” Invincible said. Never-mind that she basks in the silky-soulful ambience of Detroit’s musical history and culture. Sneaking into 21-and-up open-mics at the ripe age of 15, Invincible was fiending to spit, like a pack-a-day habit. The next year she began organizing her own all-age shows, collaborating with Michigan artists like One.Be.Lo and Athletic Mic League. Debuting with ShapeShifters, on her own label EMERGENCE, Invincible wants to destroy all conventions and stereotypes associated  with female rappers, using the mic as the sledgehammer. Invincible’s attraction has nothing to do with curves or what fills skin-tight clothing. “Females are not just one-sided,” she says. “The industry is lazy and doesn’t know how to market females as the multi dimensional people they are.” A part of the all-women Hip-Hop collective ANOMOLIES, she has held her own beside names like Waajeed, Talib Kweli, MC Lyte, Pharoahe Monch, The Roots and Bahamadia. These connections sparked interest which led Invincible to a spot as a lyrical sketch writer for the MTV’s Lyricist Lounge show. Invincible is not all about wrecking the mic. She is an avid activist, advocating youth, social change, injustice and police brutality.  Invincible “Sledgehammer” VideoParadimeDetroit has brewed DJ/rapper Paradime like a fine ale or lager. Doubling as a turntable wrecker and supporting MC for Motown favorite Kid Rock and solo artist. Paradime has been instilling the Hip-Hop in the rap-rocker’s shows since Uncle Kracker left in the early 2000’s. Co-writing country fried rap hits like “Cowboy,” “Hillbilly Stomp” and “Cocky,” the Hip-Hop cowboy has hailed him as next in line for emerging D-town talent. Forming his own label Beats at Will Records, in 1998 and exploding with his first major album “Paragraphs,” Paradime has been a critically acclaimed artist with Detroit media for years. Yet many may have never heard of him outside scratching and mixing for local artists such as Guilty Simpson, D12 and F.O.S. Sweeping up numerous nominations and awards at the annual Detroit Hip-Hop awards, Paradime has made a name for himself in the city. Spouting off humorous rhymes and wordplay, Paradime sticks his raspy unapologetic stamp on Detroit Hip-Hop.Paradime “The Reaper” VideoFat Ray    When you’re the typical fat kid in the hood, you are definitely no stranger to defending your territory. This is what makes, west side Detroit MC Fat Ray an ideal emissary for the Motor City. He may not be defending his stature in games of the dozens as much anymore. Instead, the phat lyricist is dispersing his witty exchange via Hip-Hop beats, clobbering the competition. With the cocky swagger of an MC twice his size, Fat Ray leaves garbage reckless in the dust. Spouting his lyrical chest-beatings beside J Dilla, Phat Kat and Trick Trick, he also shed words on the B.R. Gunna street anthem All I Need, featuring the legendary soul group the Dramatics. His raw braggadocio and clever delivery gave way to bringing the championship belt on BET’s 106 & Park home to the D. But Fat Ray is not just sitting idly on Motown’s Hip-Hop waiting list on the rise, releasing 2008’s The Set Up, a critically acclaimed joint banger with rapper/producer Black Milk. Thanks to his big personality and presence on the microphone, Fat Ray can now reserve his ’yo mama’ clowning for devouring wack MC’s. Fat Ray & Black Milk “Can You Picture This” VideoAlpha-Bet (producer)From A to Z, if you need beats to satisfy the gutter-talking rapper, fresh-to-death lyricist, or television jump-off, look no further than Detroit producer Alpha-Bet, bringing the noise. The C.E.O of Bang on the Table Productions, Alpha-Bet has paved his own lane in Detroit Hip-Hop. With an ability to mold his sound to fit any type of rapper, Bet has constructed scorchers for talent ranging from Bizarre (D-12) to MC Lazarus, hailed as next on the menu by FM98 WLJB Detroit. Though he is a vet in the Detroit Hip-Hop game, Bet has flown under the radar with fire, now emerging as one of the city’s hottest, most versatile beat-makers. So much so, he doesn’t even wait for Hip-Hop to cut him his checks, producing music for MTV, Speed Channel, USA Network, and Cingular/AT&T. Bet’s ventures with making music for television led to creating the tunes behind the original Discovery Channel documentary, “The Real 8 Mile.” He is not just a run-of-the-mill Hip-Hop producer, but more like a multi-faceted innovator which granted him the nomination of “Detroit Producer of the Year” in 2006 & 2007 at the annual Detroit Hip-Hop awards. Bet is also on schedule to produce tracks for Young Jeezy’s USDA label and Def Jam and Koch Records to extend this cat’s already extensive resume.  FinaleIn respect to Motor City lyricist Finale, he brings the best of the city on wax, with an old school mindset and plenty of originality to match. Finale does what the name suggests, providing hard-hitting wit, optimal word play and nimble ability to ride a beat like a Yamaha. Performing next to some of the dopest MC’s in the biz, he has rocked shows with everyone from Invincible, Dilla and Black Milk to Camp Lo, Phat Kat, One.Be.Lo and Decompoze from Binary Star. Due to this strong network and real street knowledge, Finale carries all of Detroit Hip-Hop on his back and not letting the pressure faze him. “I want to sound like my city,” says Finale. “I’m just a broke rapper from the east side of Detroit trying to make it. But I want to set myself a part, I don’t want to sound like a typical Detroit rapper.” Finale said the median lies in his music embodying the struggles, resilience and creativity of Detroit. Producing his upcoming solo album entitled Pipedream and a Promise, this aspiring Hip-Hop talent displays his hard knock hustle through passion for the game. For many Detroit artists, drawing from the influence of the Temptations, Smokey Robinson and Marvin Gaye is inevitable. But Finale like other Detroit cats have also found Hip-Hop camaraderie with globally circulated artists like Lingwistiks Crew out of Amsterdam and Paragon hailed from London, embracing the culture outside of Detroit, Michigan’s river walk and Great Lake boundaries. But Finale is no closing credits MC, with more albums in the works than time on the clock. This dude is certainly the climax of rap at its best.  Honorable MentionsBuff 1 and the Athletic Mic League Octane and IlliteNametagLa FamigliaF.O.S MC LazarusMarvwonQuest MCODYDanny Brown

The story of the Hip-Hop scene in my hometown is not 8 Mile. While most people love the film, which starred Eminem, as well as the money, opportunity and attention it brought to Detroit. We can almost all agree that it only captures the city in a small way. Yes, we had The Detroit Hip-Hop Shop and we are a notorious battle city. We have challenged battle rappers around the world and in many instances we have won. However, battle rapping does not define our city. It does in some ways define our sound, because the essence of Detroit Hip-Hop is lyricism. So the clever wit that is required for punchlines that TKO an opponent in a battle scenario is still very present on our songs. See any Eminem verse for illustration. The most important thing that the City of Detroit would love to express to the world as it relates to Hip-Hop music and culture is that our scene is not just a scene, it is a movement. Detroit is a very musical city, as everyone knows. There is of course Motown Records, which is the archetypal Black music company. But, there is also rock music including Bob Seger, Kid Rock and The White Stripes. There is also Gospel with the Winans and Clark families. Then there is the Rap scene. Detroit artists have always been an undercurrent in the entertainment industry. Phat Kat and J Dilla were once label mates with a young Jay-Z on a label called Pay Day. Detroit’s Most Wanted were one of the first rap groups to really talk about gangster issues and flash a lot of money in a music video. Awesome Dre and the Hardcore Committee was one of the first successful Detroit artists to gain national exposure. We are still making good music here; in our big little town. Called “The Poorest City in America”, and even, “The Most Miserable City in America”, yet, most rap artists that I know from Detroit have no plans to leave it. We just throw our middle fingers in the air and keeping screaming, “Detroit, What?!” The Usual Suspects: Eminem and D12The signing of Eminem to Aftermath/Interscope Records has generated over 100 million albums sold. The rapper himself has 70 million, and then there is the Chronic 2001, and 50 Cent and G-Unit. Devil’s Night went double platinum, and the group that declared that they were not his band, are still his closest friends. Despite their loss, they persist; recently releasing a mixtape, The Return of the Dozen. Eminem “Stan” Video    The Lost Boys: Proof and J Dilla, and Blade Icewood Eph-Cee was the name of their group. It stood for Funky Cowboys. They were close friends, and they both earned international success and acclaim. They were each also 32 years old when they died within two months of each other in 2006. The loss of these two giants of Detroit Hip-Hop defines the new Detroit scene. Slum Village “Climax”The Godfather: Trick Trick Trick Trick’s debut album, The People Vs. was released in 2005 on Motown Records. Despite the irony of the label signing and the support of his close friend, Eminem, the album did not sell. The album based on his real life crime drama, having been indicted but not convicted of murder, twice. He is an imposing figure in Detroit, and epitomizes tall, dark, and handsome. His reputation is the stuff of legends; he is rumored to have stomped out numerous celebrities who have disrespected Detroit or Detroit artists. Trick Trick has a new album coming out this year on Koch.  Listen to Trick Trick’s take on Yung Berg’s visit to Detroit.These Three Kings: Stretch Money, K-Deezy and Tone-ToneDetroit radio is a difficult nut to crack. Despite international success by Guilty Simpson, his songs don’t really get airplay. But, these three Detroiters stay in heavy rotation. Stretch Money debuted with “It Takes Money to Make Money” with an album by the same name; the single blew up, making him a local household name. K-Deezy’s first single, “In My Hood”, explained that you could get shot or stabbed in his hood. His music is for the grimy and it works. With a unique voice and delivery, Tone-Tone is damn near a sex symbol. His small stature, chiseled body and adorable face make him popular with the young female set. However, his lyrical agility makes him a Detroit favorite; he is the reigning king of local airwaves. Tone Tone “Waddup Doe” VideoGirl, Interrupted: Cha-Cha, Miz Korona, Invincible and Monica BlaireCha-Cha had a major record deal, a song with Nas, and hot beats; however, her debut album, Dear Diary on Sony in 1999 tanked due mostly to lack of promotion. She is preparing a new album and has been working with her close friend Royce Da 5’9” for years. Miz Korona is lyrically a monster. She has yet to debut a full-length album but her name is legendary in Detroit and her feature appearances and shows are stellar. Invincible has performed internationally for 10 years, yet just released her first full-length solo album, Shapeshifters, this year. Monica Blaire is the songstress of the city of Detroit. Her vocal talent and range is incomparable. The Producers: Black Milk, Nick Speed, Young RJ, Mr. Porter Crafting the new Detroit sound, all of these beatsmiths learned a lot from J Dilla. Young RJ grew up at his elbow, and Black Milk was one of his new favorites. As a producer and solo rapper, Black is one of Detroit’s biggest success stories. Nick Speed made tracks for G-Unit but was lost in the shuffle when Sha Money left the label. However, he has taken to developing artists and still creating some of the hottest tracks. Mr. Porter, member of D12, he has crafted hits for some of the best, including 50 Cent, Snoop Dogg and Pharoahe Monch. He is filling his time lately working on Dr. Dre’s Detox. Black Milk f/ Guilty Simpson “Sound The Alarm”A League of their Own: Marvwon, Quest MCODY, Danny BrownMarvwon is currently working on a project with Mr. Porter. His lyrical prowess has earned him recognition all over the world. One Detroiter said, “I have never heard a bad song that Marv was on.” Quest MCODY was named one of the “51 Hottest Unsigned Emcees” by Vibe Magazine; he is releasing his solo debut, Light Project in August. Danny Brown is one of the dopest rappers from Detroit, period. His debut album, Hot Soup, is a banger from start to finish. Marvwon and Quest MCODY “Jump off a Bridge” VideoThis article could be a book. In fact, a book chronicling the history of Detroit Hip-Hop is currently in development. There are so many incredible artists from Detroit both new and familiar. Like:The In-Crowd: Slum Village, Magestik Legend, Finale, Guilty Simpson, Fat Ray, and Royce Da 5’9. All of these artists have garnered international acclaim for their lyrical prowess and they are still making incredible music. There are also those who are just breaking out of Detroit. Like: Marquise Porter, Black Lagoon, Street Justice, and dozens and dozens of others. If you want to know more about Detroit Hip-Hop, visit the websites: www.DetroitHipHop.com, www.DetroitRap.com, and www.localluv.com or you can take a trip and visit us in the Motor City. We’ll leave a light on for you.