Photos by Paras Griffin/ Getty Images
Before taking the stage at his Forrest Hills Drive Tour Atlanta stop, Grammy nominated recording artist J. Cole hosted a cocktail to kick off the J. Cole for Bally collaboration. The event took place at Bally Phipps Plaza in Atlanta, GA. Those that shopped the collection had the opportunity to win a pair of tickets to attend J. Cole’s concert later that evening. While those in attendance enjoyed champagne and the collection, J. Cole walked around greeting everyone in attendance. Fellow rappers LL Cool J, Slick Rick and more have been spotted rocking their favorite Bally shoes.
Bally has joined forces with recording artist J. Cole, launching an exclusive pair of hiking boots and backpacks inspired by the notion of “urban explorer”. The boots and backpacks will be offered in a range of colors and materials from calf leather to exotic python. Bally is known for their expertise in crafting hiking boots starting in 1950s, when they created the “Reindeer Himalaya boots”, worn by Sherpa Tenzing Norgay when he climbed Mount Everest. Now, the new version of these hiking boots are still a hallmark for exceptional design and comfort, designed to traverse various terrains from cityscapes to mountains. In the short film, ‘Off the Grid,’ J. Cole escapes to Jamaica to disconnect from technology and connect with his surroundings. Bally’s main inspiration is leather as it serves both functionality and creativity. Pop quiz: what other Hip Hop artists have been seen wearing Bally over the years?
Check out more photos from the event below. Photos by Paras Griffin/ Getty Images.
