Harlem, New York, has long been a hotbed for musical talent. The borough has given birth to some of the most influential artists in hip-hop history, including Big L, Mase, Cam’ron, and more recently, A$AP Rocky and Dave East. Ariie West is another name to add to that list. The rising rapper has been making waves with his latest single “Dangerous,” which has garnered over 180,000 streams on Spotify.
Ariie West’s music is rooted in the traditions of East Coast rap, with gritty lyrics and hard-hitting beats that showcase his formidable lyrical abilities. He grew up in Harlem and was exposed to hip hop from an early age, citing lyrics from Biggie Smalls “Notorious Thugs”. His love for the genre only intensified as he got older, and he began to develop his own unique style and sound.
“Dangerous” is a perfect showcase of Ariie West’s talent. The track is Trap Rock, hard-hitting, bass-heavy with a unique guitar co-produced by Ariie West, Morris Tancredi and YoSixty is the anthem that speaks to his experiences growing up in Harlem. The song is a warning to those who underestimate him, with West flexing his lyrical muscles and proving that he’s a force to be reckoned with.
The music video for “Dangerous” was shot in West’s hometown of Harlem, and the rapper enlisted the talents of video director JVY and assistant director Deighton Mckoy to bring his vision to life. JVY is known for his work with top hip hop artists such as Kay Flock, Gucci Mane, and Dougie B, while Mckoy has worked with Grammy Award-winning artists such as Jay-Z, Beyonce, and Cardi B.
The video promises to be a visual feast, with shots of West rapping on the streets of Harlem, interspersed with scenes of sexy dancers in bunny masks twerking on an NYPD vehicle, the back of an Ambulance and invading Times Square. The video is expected to drop in the coming days, and anticipation is high for what promises to be a memorable visual representation of the track.
John Kwatakye-Atiko, Head of Marketing at Autrumn Records, is working with Ariie West’s record company and is confident that the rapper has what it takes to make it big in the industry. Kwatakye-Atiko is also the President of Popular Demand, an entertainment/marketing and promotions company that will aid in the future projects at Autrumn, including singer Sara Night whose song “Inside Out” generated over 1 Million streams combined on all platforms.
With the release of “Dangerous” and the forthcoming music video, Ariie West is poised to take the hip-hop world by storm. His unique blend of hip-hop, trap, and rock with a modern twist has resonated with fans, and he’s quickly becoming a rising star in the industry. Keep an eye out for Ariie West in the coming months, as he continues to cement his place as one of the most exciting new talents in hip hop.
Artist: Ariie West @ariiewest
Director: JVY @jvyneta
Assistant Director: Deighton Mckoy @brooklynholla
Autrumn Records Team:
Head of Marketing: John Kwatakye-Atiko @kingjohnlives
A&R Alvin Sossa @aye_sossa
Co-Music Producers: YoSixty @yosixty and Morris Tancredi @hedsickworld
Sha Royale @shaa.royale
Photographer: Andres A Paulino @isandres66