Directed and shot by the acclaimed Director X and French Montana, the cinematic visual depicts French as he goes home to Morocco.
French partnered with Samsung to bring life to the video which explores the magic of the country and nuances of its culture as he introduces an overview of this inspiring landscape.
Meanwhile, the simmering beat, slight North African twang, and unshakable chant—“I’ll always love you”—comprise the perfect soundtrack to these real moments in the artist’s life.
It also amplifies awareness of his growing philanthropic efforts across the globe. During the production of “Famous,” he met with dignitaries and politicians in order to further humanitarian change in the country. Right now, he’s diligently working on implementing a social initiative to benefit Morocco similar to his recent success in Uganda.
Joining forces with Sean “Diddy” Combs and The Weeknd, French impressively raised over $500,000 to benefit the Suubi Health Center in the community of Budondo.
The Center services a community of over 300,000 people in need. As a result of this donation, the establishment now includes new staff quarters, a birthing house, and a prenatal care clinic, while salaries have been paid.
Moreover, French ignited the start of another project, breaking ground on the brand new Suubi Hospital—details forthcoming.